1. Digital Channel Strategy Execution: translate brand and sales strategies into tailored online plans for each digital customer (marketplaces, B&C, quick commerce). Align and execute commercial calendars, launches, and campaigns in collaboration with Sales and Marketing teams.
2. Visibility and Conversion: Ensure best-in-class product content, imagery, and search optimization across all eRetail platforms. Deploy digital trade initiatives (e.g., banners, activations, product sampling) to increase brand visibility and conversion.
3. Promo & Investment Planning: Coordinate digital promotional mechanics in line with budget, ROI, and brand guidelines. Monitor competitive pricing and promotions to adjust plans accordingly.
4. Performance Analysis & Reporting: Track and analyze key performance indicators (e.g., sell-out, share of shelf, conversion rates, media ROI).
Generate actionable insights to optimize future campaigns and investments
5. Content & Assortment Management: Maintain accurate and complete product information, ensuring consistent presence across platforms. Support in defining digital assortment priorities and product visibility strategies by platform.
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.