Diageo

KAM 3rd Space

Madrid, Spain Full time

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

About the role

Mission: Co-create (along with Marketing and Customer Marketing) and fully execute our 3rd Space (events) strategy and agenda across Spain. They will need to achieve the objectives of halo effect, brand activation, sales and profitability in a sustainable way through building a strong and durable, but profitable relationship with key event managers, while developing new relationships.   

Role Responsibilities:

  • Land the strategy and commercial plans to achieve the business objectives 

  • Ensure the implementation of the 3rd Space strategy through its correct transmission and close monitoring of the results of each event 

  • Positively influence the key stakeholders in the organization to achieve the success of DIAGEO in the 3rd Space channel 

  • Partner and influence the internal 3rd Space ecosystem (Marketing, Customer Marketing and Sales) 

  • Act as representative of DIAGEO in their area (with internal and external clients) and protect the business and industry in the long term 

About you

Experience / skills required:

  • You are an outstanding strategic relationship manager with ability to plan strategically and link strategy with implementation 

  • You're highly commercially aware, creative with financial and analytical skills. A highly positive thinker, who is able to create new possibilities and deal with ambiguity 

  • You have the ability to gain momentum and to inspire change internally and externally 

  • You're an amazing teammate who enjoys collaborating with people 

  • You also have relevant experience in managing big events and negotiating with customers 

  • BSc/MSc degree of a high academic institution will be considered a plus 

  • You're fluent in Spanish and English 

Working with us

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

  • Modern work life balance policies and wellbeing activities.

  • Employee Assistance Programme.

  • WellHub (GymPass).

  • Incentive plan that rewards you for delivering phenomenal performance.

  • Our product discounts.

  • Health insurance.

  • Life and accident insurance coverage.

  • Industry leading functional and leadership capability trainings.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2026-03-07