Junior Marketing Analyst – CRM/Data/Analytics

Job Description Summary

Are you passionate about data and eager to turn insights into impactful marketing campaigns? We are looking for a Junior Marketing Analyst who will play a key role in transforming our Channel Marketing team into a more data-driven marketing team. In this role, you will build dashboards, create reports, and deliver actionable insights that shape marketing decisions and drive measurable results.

Job Description

Aegon Asset Management a leading asset management firm, is seeking a detail-oriented and analytically minded Junior Marketing Analyst to join the Marketing team. This role will support the Channel Marketing team by managing CRM data, analysing marketing performance, and contributing to campaign execution. This role will play a key role in providing essential support in executing data-driven marketing initiatives aligned with business goals for growth, client engagement, and channel performance.

You will work closely with Channel Marketers, Digital Marketing, CRM, Sales, and Product teams to optimize campaign performance, maintain data accuracy and support seamless integration between marketing activities and sales enablement.

Key Responsibilities

Marketing Data Management & Quality

Create a solid foundation for data-driven marketing decisions by:

• Maintaining and update marketing management data / tools to ensure data accuracy and completeness.
• Supporting segmentation and targeting based on customer insights and sales priorities to enable more personalized and effective marketing campaigns.
• Monitoring data integrity across systems and collaborate with internal stakeholders to resolve discrepancies quickly.
• Ensure compliance with data privacy regulations (e.g. GDPR) in all data handling activities.

Marketing Analytics & Reporting

Turn complex data into actionable insights by:

• Tracking KPIs aligned with growth and engagement goals, including lead generation, campaign performance, channel ROI, and engagement metrics.
• Building and maintaining insightful dashboards and reports for the Channel Marketing team, highlighting trends, insights, and optimisation opportunities.
• Using analytics to guide promotional activities and media mix decisions based on ROI data.

Campaign Support

Enable more effective and smarter marketing campaigns by:

• Assisting Channel Marketers in executing integrated marketing plans by providing relevant audience lists, tracking campaign engagement, and measuring outcomes.
• Supporting the creation of A/B tests and performance evaluations to improve targeting and content effectiveness.
• Help ensure campaign data feeds into CRM system.

Collaboration & Process Support

Act as a key stakeholder between Marketing, Sales and CRM teams by:

• Working closely with the Channel Marketers and sales team to provide lead intelligence, campaign follow-up data, and feedback loops to improve lead quality and conversion, and gatekeep the lead scoring process.
• Supporting the creation and maintenance of sales enablement materials in coordination with Channel Marketers.
• Assisting in documenting processes and best practices for data, analytics, and CRM workflows.

Qualifications and skills

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• 1–2 years of experience in a marketing, analytics, or CRM-related role (internships included).
• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Pardot).
• Strong Excel skills; experience with data visualisation tools such as Power BI, is a plus.
• Analytical mindset with attention to detail and accuracy.
• Strong communication skills and stakeholder management
• Understanding of GDPR and data privacy principles
• Strong organisational skills and ability to manage multiple priorities.
• Interest in financial services or asset management is a plus.

What We Offer

• Compensation level depend upon an applicant’s qualifications and will be determined by hiring supervisors/managers and HR
• A collaborative, learning-focused environment with exposure to multiple marketing channels.
• Hands-on experience in CRM, analytics, and campaign execution within the asset management industry.
• Opportunities for career growth into channel marketing, data analytics, or marketing strategy roles
• A culture that values initiative and continuous improvement.

• Plenty of scope and budget for your personal and professional development;

• A good pension scheme.

Aegon Asset Management

Aegon Asset Management (Aegon AM) is a leading global investor. Our 385 investment professionals manage and advise on assets of US $337 billion for a global client base of pension plans, public funds, insurance companies, banks, wealth managers, family offices and foundations.

We organize our firm around four investment platforms: fixed income, real assets, equities and multi-asset & solutions, which includes a fiduciary and multi-manager business. Each investment platform has dedicated teams with deep asset-class expertise, organized globally and committed to maximizing client benefit from their specialist areas.

We are an international business: Our 1,160 employees work from 13 locations across Europe, the Americas and Asia. We share a common belief in fundamental, research-driven active management, underpinned by effective risk management and a commitment to responsible investment.

Interested? Apply!
Are you interested in joining our Team? We look forward to receiving your resume and motivation letter. Then make sure you apply immediately! Do you have some more questions? Send an email to Talent Acquisition via people@aegon.com.

Diversity & Inclusion

At Aegon Asset Management, we are committed to fostering a diverse workforce and an inclusive culture. We are more than a global Asset Management firm – we are a people business, and we recognize that delivering excellent client outcomes comes from harnessing diverse perspectives. We value diversity in the full range of human uniqueness without limitation including race, gender, ability, language, culture, beliefs, age, origin, background, perspectives and experiences.

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Equal Opportunity Employer:

Aegon Asset Management aims to be an employer of choice in the financial services industry. As a global company, we offer excellent terms of employment, a very diverse and inspiring work environment, and development opportunities.