Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
A little bit about our team:
Global Catalogue is both the communication centre between Warner Music Catalogue labels and International Territories around the world, and the paramount frontier for marketing artists in the streaming era. We work closely with all labels and artists under the Recorded Music division to develop new catalogue opportunities in marketing, A&R, content development, and consumption, and then convert our findings into new strategies that are deployed across the company to our Catalogue teams around the world.
With catalogues from great heritage acts such as Led Zeppelin, Fleetwood Mac, David Bowie, Pink Floyd, Phil Collins, The Doors, Aretha Franklin, Joni Mitchell, Madonna, Prince, Eric Clapton, New Order, to more current artists such as Lily Allen, Wale, Jess Glynne, Clean Bandit, Muse, and many more…the Warner Music catalogue is a rich and varied one that requires constant management and reinvention.
This can vary from reimagining a classic album, creating and promoting a playlist managed by us or encouraging consumption of key tracks on streaming services, through to maintaining artist profile with digital suppliers and communicating with consumers and fans via social media and other online channels.
Your role:
Executes the creator strategy by sourcing and managing digital creators, directly and through agencies, across campaigns - overseeing briefs, timelines, and content delivery to ensure alignment with artist identity and campaign goals. This role also supports artist teams with short-form content guidance, helping shape creative direction, language, and best practices for social media.
Here you’ll get to:
Source and manage creators across TikTok, Reels, Shorts, etc.
Oversee briefs, timelines, deliverables, and approvals
Manage agency agreements and deliverables ranging from best terms, creative notes, timelines, and reporting where applicable
Provide artists with guidance on short-form content and social tone
Collaborate with campaign leads to align creator output with narrative
Track content performance and refine outreach based on insights
Maintain a database of trusted creator partners
Performance Metrics:Quality, timeliness, and tone alignment of creator content
Engagement and impact of creator activations
Repeat participation and strength of creator relationships
Creative support and content effectiveness for artist socials
Stay abreast of compliance, governance as well as innovation in the evolving creator economy
About you:
Proven experience in sourcing, managing, and collaborating with digital creators across major short-form video platforms (e.g., TikTok, Reels, Shorts).
Demonstrated ability to oversee content briefs, timelines, deliverables, and approvals, ensuring alignment with artist identity and campaign goals.
Experience in providing guidance on short-form content best practices, creative direction, and social tone for artists and internal teams.
Familiarity with tracking content performance and leveraging insights to refine creator outreach and content strategy.
Progressive experience in social media management, creator relations, or digital content production, preferably within the music or entertainment industry.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.