Primary Responsibilities /Accountabilities/ Essential Functions:
- Meet and communicate with 3rd party media vendors on a daily, weekly, and monthly basis.
- Manage low-spend Google Ads and Meta Ads campaigns.
- Manage existing and potential vendor communications/optimizations, including but not limited to, reviewing, selecting, onboarding, relationship nurturing, issue resolution, quality control, and campaign growth and development.
- Collaborate with compliance services to ensure GCE’s branding, copy, and other creative specifications are always current. Identifies opportunities to develop and sustain GCE branding/marketing with affiliate partners.
- Evaluate current and historical campaign data and/or user behavior in order to optimize lead campaigns, provide recommendations, and challenge partners with quality enhancements and innovative lead delivery strategies for internal and external partners.
- Provide reports to executive management and operation managers, including but not limited to, lead numbers, conversion data, trends, lead status reports, budgeted leads, and lead projections.
- Interprets client’s needs and creates project plans for campaign launches including the activities of project planning, project management, and execution of plan.
- Consults on landing page optimization and testing recommendations for campaigns with 3rd party affiliate partnersOther duties as assigned.
- Expected to attend and participate in in-person meetings/events.
Equipment Used and Responsibility
- Entry level understanding of digital media placement processes among multiple media channels.
- Proficient with Microsoft Office suite, (Word, Outlook, Excel, and PowerPoint), MS Project or similar project management software and social media platforms.
- Good interpersonal skills to develop relationships at all organizational levels.
- Good oral and written communications, a good command of the English language and ability to provide clear communications among all stakeholders.
- An ability to work collaboratively as a team player and integrate with a diverse team with varying opinions and ideas.
- Entry-level knowledge base in accounting, finance and marketing concepts.
- Ability to work in a fast-paced environment and cope professionally with changing priorities.
- Willingness to work occasional evenings and weekends required.
Supervisory Responsibilities
N/A
Experience/ Education
- Bachelor’s degree in accounting, finance, economics, marketing, business management or related field required from a regionally accredited institution.
- 1-2 years of experience in digital performance marketing preferred.
- Must pass a pre-employment background investigation.
- Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.
Physical Requirements:
- Sitting: 7-8 hours a day
- Standing: 1-2 hours a day
- Walking: 1-2 hours a day
- Lifting: Occasionally
- Carrying: Rarely
- Pushing: Rarely
- Bending: Rarely
- Squatting: Rarely
- Kneeling: Rarely
- Climbing: Rarely
- Reaching: Occasionally
- Grasping: Frequently
- Fine Eye to Hand Coordination: Continuously
- Driving: Rarely
- Work Environment: Office building on site. Work is performed primarily inside, subject to variations in temperature and weather, equipment noise and dust.