Working at Freudenberg: We will wow your world!
Key Responsibilities
Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans. Manage iniciatives from scratch in need of market opportunities with operations and conctract manufacturers, project managment.
Implement product and pricing strategies (NRM) in alignment with Regional / Global Marketing
Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams
Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectives
Additional Responsibilities
Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets
Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent
Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs
Track products P&L and product Gross Margin mix by Category
Foster strong customer care support & best practices to maintain a high level of consumer satisfaction Live LEARN approach: Listen; Empathize; Apologize; Re act; Now
Interactions
Regional & global Marketing
Sales, Procurement, finance, operations
Consumers
Agencies
Professional Experience and Education
Degree in Business Administration or Marketing.
Minimum 3 years job experience whithin brand marketing affeirs.
Experience in supervising outside agencies
Experience and proven record in digital marketing, media management & SEO
Specific Knowledge
up to date market and customer knowledge
use and understanding of Nielsen data and any relevant market analytics tools
deep understanding of KPIs and P&L
Brand Management, Category Management, and Project Management
strong competence in Microsoft Office focus on excel
Specific Skills
strong business communication (written and oral) & presentation skills
leadership skills, ability to think and act holistic and critical
negotiation skills
strong in interpersonal relationship management, working in cross-functional teams and matrix environments
Team player, able to work in mixed teams across different functions
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Freudenberg Productos del Hogar S.A. de C.V.