About Gen:
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen.
Intern / Digital Marketing Specialist (Growth)
Company: Gen (Avast + Norton) – global consumer SaaS security software company
Location: Prague (onsite)
Contract: Full-time, fixed-term internship (10 weeks, starting 1st July)
Eligibility: Active student or very recent graduate, able to work onsite in Prague for the full duration
About the role
This internship sits in Gen’s growth and monetization team, working on in‑app sales and retention for Norton consumer desktop products. The role focuses on improving customer journeys, running experiments, and supporting commercial growth through data‑driven in‑product marketing.
Example projects include improving upgrade screens inside Norton after install, testing different offers or messages, and analyzing which versions lead more users to subscribe or stay longer.
Products & Area
Norton consumer desktop products
In‑app post‑install sales, upsell, and loyalty flows
Customer journeys linked to monetization and retention
Key Responsibilities
Drive in‑app monetization and loyalty for a core Norton desktop sales flow
Ideate and execute end‑to‑end in‑app sales and marketing campaigns
Run A/B tests to improve conversion, retention, and customer experience
Map and visualize customer journeys to identify improvement opportunities
Collaborate with product, design, analytics, and other internal teams
Track results and report performance through regular business reviews
Required Background
Currently studying (or recently graduated in) Digital Marketing, Product, Analytics, Product Design, or a related field
Strong interest in digital products, growth, and monetization
Comfortable working with data and learning through experimentation
Clear written and spoken English
Nice to Have
Basic understanding of HTML / CSS
Experience with a personal website, e‑commerce project, or startup
Strong sense of ownership and attention to detail
To Be Considered
You must:
Be an active full-time student or recently graduated
Have an interest in consumer technology and SaaS
Professional fluency in English is required (written and spoken), as we work in a global team
Application Note
A cover letter is optional but encouraged — yes, I really read them.
Candidates who show they understand what we build, the industry we’re in, and why it matters will have a clear edge.
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.