Intern – Customer Journey AI for Retention Programs (Summer)

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen.

Intern – Customer Journey and AI for Retention Programs (Summer)

Gen (Avast + Norton), global consumer SaaS security software company
Location: Prague (onsite)
Contract: Full-time, fixed-term internship (10 weeks, starting 1st July)
Eligibility: Active student or very recent graduate, able to work onsite in Prague for the full duration

About the Business

Gen (Avast + Norton) is a global consumer SaaS security software company operating in cybersecurity, privacy, and digital identity.

We build direct-to-consumer digital products used by hundreds of millions of customers worldwide across desktop and mobile, helping people stay safe online through subscription-based software.

About the Team – Retention Digital Marketing

You’ll join the Retention Digital Marketing (CRM) team, part of Gen’s Consumer Subscription & Monetization (CSM) organisation.

The team focuses on end-to-end customer journeys and retention programs, using digital lifecycle marketing, data, and AI-enabled tools to deliver relevant, timely communications across channels such as email and in-product messaging. We work closely with product, analytics, design, and monetization teams to improve customer experience and lifetime value.

Interns are treated as hands-on contributors, not observers.

About the Role

As an Intern – Customer Journey and AI for Retention Programs, you’ll support the team in understanding, improving, and optimising customer journeys across the lifecycle, with a focus on how AI and data can enhance retention marketing.

You’ll gain exposure to how AI-driven insights, automation, and experimentation are used in digital marketing to personalise customer experiences and reduce churn in a global consumer SaaS business.

This Internship Is Ideal for Students Who Are

• Studying Digital Marketing, Marketing, Business, Data, Analytics, Psychology, or a related field
• Interested in consumer SaaS, subscriptions, and ecommerce
• Interested in customer journeys, retention marketing, and digital experiences
• Curious about how AI, automation, and data are applied in real-world marketing programs
• Comfortable working with numbers, dashboards, and performance metrics
• Interested in consumer SaaS, subscriptions, and e‑commerce

Main Responsibilities

• Support analysis and mapping of customer journeys across key renewal stages
• Assist with in product and email retention campaigns , including AI-supported initiatives
• Help analyse customer and campaign data to identify patterns, drop-offs, and opportunities
• Ideate and create new A/B tests - AI-informed messaging or targeting
• Help prepare insights, reports, and recommendations for retention and customer experience improvements
• Collaborate with design, development, analytics, and product teams

What You’ll Gain

• Hands-on experience working on customer journeys and retention programs
• Exposure to AI-enabled digital marketing and lifecycle automation
• Experience in a global consumer SaaS security company
• Practical understanding of how data, AI, and marketing combine to improve customer experience
• Strong foundation for future roles in digital marketing, growth, analytics, or product

To Be Considered

You must:

• Be an active full-time student or recently graduated
• Have an interest in consumer technology and SaaS
• Professional fluency in English is required (written and spoken), as we work in a global team

Application Note

A cover letter is optional but encouraged — yes, I really read them.
Candidates who show they understand what we build, the industry we’re in, and why it matters will have a clear edge.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.