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This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective.
• Drives campaign efficiency thorough monitoring and optimization
• Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies
• Gathers, synthesizes and distributes campaign results and insights to leadership
JOB RESPONSIBILITIES
Implements Marketing/Advertising Campaigns 40%
- Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio.
- Manages relationships with any outside agency used
- Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization
- Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media
Content Creation 30%
- Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels
- Develops content strategies for various marketing projects
- Ensures consistent brand voice and messaging across all channels
- Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content
Reporting & Optimization 30%
- Creates a system of ongoing campaign monitoring and reporting
- Provides regular analysis of campaign performance to operational and sales leadership
- Compiles and distributes regular reports and status updates
- Execute consistent and strategic optimizations to all paid campaigns
- Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders
MINIMUM REQUIREMENT
Education
- Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required
Experience:
- At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required
- Familiar with Facebook, Google and Yelp Ads
- Has a deep understanding of Hispanic cultural nuances, values, and media consumption
- Basic understanding of HTML and/or other programming language(s) preferred
- Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives
- Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel
Knowledge, Skills & Abilities
Fluent in English and Spanish
- Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization
- Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs
- Native or near-native Spanish and English proficiency
- Proficient with Salesforce preferred
- Ability to run analysis and reports in Microsoft Excel on large data sets
- Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels
- Ability to self-manage competing priorities and overlapping deadlines
- Occasional travel (approx. 5% of the time - quarterly)
WORK CONDITIONS
Work Environment
- Work indoors during all seasons and weather conditions
- Comply with Corporate dress code policy
Work Postures
- Sitting continuously for many hours per day, up to 6 hours per day
- May climb stairs to access buildings frequently
Physical Demands
- Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
- Working beyond “standard” hours as the need arises
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - Houston