Articulate is looking for an Integrated Marketing Manager to support the development and execution of full-funnel marketing campaigns. The Integrated Marketing Manager will plan and coordinate scalable cross-channel marketing campaigns to drive awareness, revenue generation, and retention of our core product.
This role will focus on developing and executing targeted marketing campaigns to reach new audiences outside the Learning & Development (L&D) industry, under the guidance of the Senior Manager. Additionally, the role will lead quarterly feature release marketing initiatives, ensuring that new product capabilities are effectively positioned, launched, and adopted by the target audiences. This position will also be responsible for planning and executing sponsored events, collaborating closely with cross-functional teams to maximize brand visibility, generate demand, and drive measurable business impact.
Success in this role will require a balance of strategic thinking and hands-on execution across multiple channels, with a strong emphasis on audience targeting and campaign performance. As the Integrated Marketing Manager, you have a deep understanding of full-funnel marketing campaign execution and strategy. You’ll assess current and new marketing initiatives, break them down into clear and actionable campaign briefs, and manage end-to-end execution. You’ll partner with teams across various marketing and creative domains—product marketing, lifecycle, acquisition, web, design, and more—to ensure flawless campaign execution and special project completion.
The ideal candidate will have strong attention to detail, an excellent ability to track multiple concurrent projects, and the drive to learn and grow as a member of a world-class marketing team. The Integrated Marketing Manager will contribute to the success of the Global Integrated Marketing team and report to the Senior Manager, Integrated Marketing.