Probably the least boring job you’ll ever have.
At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.
Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring.
Welcome to air up.
We are looking for a creative all-rounder. You know the language of Instagram: Carousels, Reels, Stories, and the subtle art of stop the scroll. You understand the psychology of what makes people pause, and you have the technical know-how to design for that split-second decision. Furthermore, you are available for the next 12 months.
***This role is ideally located in Munich***
Your responsibilities
End-to-end photo & video production (Reels/Carousel Posts, IG Story), strategic thinking, and trend-spotting.
- Plan and create reels, stories & stills that actually hit, from idea to final cut.
- Design visuals and carousels in Canva or similar tools to keep our feed fresh.
- Be part of the brand face, show up on camera, bring your vibe.
- Develop formats that fit the air up world.
- Spot trends before they trend: visuals, concepts.
- Team up with Social, Creative, Brand, PR & Creator teams.
This is you
- You have been creating content for your own or other social media accounts for some time now.
- You can shoot, cut, design, and post.
- You have excellent graphic design & editing skills: Canva, CapCut, Premiere Pro, FIGMA… you know the tools.
- You’ve got taste: design, aesthetic, story — you know what looks good.
- Fluent in English and comfortable in front of the lens.
- You can deliver very good results quickly and you have a proactive mindset.
- You like owning projects, but you also love a good team brainstorm.
- You live and breathe culture.
- You know what makes a post saveable.
The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.
But what’s in for you?
🏖 30 days of vacation
🏷 discount on our products
💰 employer-funded pension & location related insurances (may vary per country)
🏡 purpose built office in MUC
📈 personal development
🎉 regular team events
🏁 start-up spirit
🌍 workation options (availability may differ by role)
air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.
air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.