Insight & Data Analyst

Role:  Insight & Data Analyst

Location:  Mumbai, India 

 

About the role: 

You will own end-to-end insight and analytics for one of the Unilever brands, acting as the primary Oliver analyst embedded on-site. You’ll translate data into clear, actionable insights that inform creative, media and commerce decisions, and provide day‑to‑day analytical leadership and expertise to the onsite creative team and Unilever stakeholders. You are accountable for ensuring insights are timely, accurate, commercially focused and fully integrated into campaign planning and creative development.

 

What you will be doing: 

1. End-to-end project ownership: lead intake, scoping, analysis, insight generation, storytelling and delivery for all Unilever analytics projects.
2. Client-facing stewardship: act as Oliver’s main analytics contact onsite — manage expectations, run insight reviews, present findings and secure stakeholder buy‑
3. Onsite team leadership: provide hands-on analytical guidance, mentor junior analysts and embed best practices within the onsite creative team to ensure data-driven creative decisions.
4. Measurement & reporting: design and maintain dashboards, weekly/monthly reports and ad‑hoc analyses across brand, media, e‑commerce and owned channels.
5. Experimentation & testing: design A/B and incrementality tests; analyse results and recommend optimization actions.
6. Data governance & instrumentation: ensure tagging, data pipelines, CRM/CDP integrations and tracking adhere to standards and support accurate measurement.
7. Consumer & campaign insight: synthesize behavioral, CRM, web, social and sales data to identify audience segments, content opportunities and conversion drivers.
8. Cross-functional collaboration: partner with Unilever media, performance, commerce, legal and insights teams plus Oliver producers to prioritize analysis that drives business outcomes.
9. Tools & automation: build scalable dashboards, automate recurring workflows and recommend tooling improvements to speed time-to-insight.
10. Compliance & privacy: ensure analytics work complies with data protection policies (GDPR, CCPA) and Unilever governance.

 

What you need to be great in this role: 

1. 5+ years’ experience in analytics/insights roles, preferably in agency, consultancy or enterprise CPG environments.
2. Strong hands-on skills with SQL and one or more analytics/programming tools (Python/R).
3. Experience with analytics and BI platforms (Google Analytics/GA4, Adobe Analytics, Looker, Tableau, Power BI) and CRM/CDP data.
4. Demonstrated experience designing experiments and interpreting statistical results.
5. Excellent data storytelling and presentation skills; able to translate complex analysis into clear recommendations for senior stakeholders and creative teams.
6. Proven track record managing end-to-end client analytics projects and working onsite with enterprise clients.
7. Solid understanding of digital marketing, media metrics, ecommerce KPIs and attribution concepts.
8. Strong stakeholder management, prioritisation and project management skills.
9. Passion for and inquisitive about AI and new technologies 
10. Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Preferred

1. Experience working with Unilever or other large FMCG/CPG clients.
2. Familiarity with tag management (GT M), server-side tracking, and media/adtech measurement stacks.
3. Experience with advanced modelling (mix modelling, uplift/incrementality modelling) and econometrics.
4. Background in consumer research, segmentation or UX analytics.

Success metrics / KPIs

1. Time-to-insight and on-time delivery of analysis and dashboards.
2. Commercial impact of insights (e.g., conversion lift, improved ROAS, increased engagement).
3. Adoption rate of recommended actions by Unilever teams and creative leads.
4. Data quality and coverage for priority measurement frameworks.
5. Client satisfaction / stakeholder NPS for analytics deliverables.
6. Number of experiments run and learnings applied to creative or media.

Req ID: 16730

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