Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.
Your Job:
As the Influencer Marketing Specialist at Brooks, you will be responsible for executing influencer marketing programs and campaigns that align with the influencer marketing strategy. You will work with our Influencer Marketing Manager to ensure the success of our various influencer functions, both digital and in real life (IRL). You will work with the Influencer Marketing Manager to design campaign briefing documents, identify and vet talent, as well as maintain and build relationships with influencer and creator partners. You will take a highly organized approach to collaborating with the influencer team, 3rd party agencies, and cross-channel stakeholders on a variety of seasonal activations and campaigns. You will keep the team aware of the latest trends on social media and pop culture, helping the channel build awareness with key growth audiences.
This role is responsible for executing influencer programs that drive awareness and purchase intent, with a strong focus on retail performance and local market activation. You will work closely with the Retail Marketing team and regional leads to leverage influencers in support of store traffic, retail campaigns, and key moments across priority markets. You will also support the Influencer Marketing team and execute select special projects with creators that drive measurable impact. This role is ideal for a marketer who is execution focused, detail oriented, and excited to leverage influencers to drive performance and commerce.