Healthcare Consumer Manager, Vaccines

Job Description

HEALTHCARE CONSUMER MANAGER, VACCINES

Summary:

We are seeking a proactive, solution-oriented Healthcare consumer manager to drive the execution of brand marketing plans across the Czech Republic and Slovakia. The primary focus will be on activating campaigns for the lay public, developing projects and activations that increase disease awareness and promote our vaccination portfolio. This role serves as a vital link between strategy and execution, ensuring alignment across teams and countries, highlighting synergies, and maximizing the effectiveness of campaign adaptations.

Key Responsibilities:

• Execute brand marketing plans in close alignment with Brand Managers across Czech Republic and Slovakia.
• Develop tactial plans, and implement public-facing campaigns and activations to increase disease awareness and vaccination uptake.
• Act as the connection between strategy and execution, ensuring smooth translation of strategic objectives into impactful initiatives.
• Manage complex projects within the constraints of the pharmaceutical environment, finding practical solutions in a highly regulated industry.
• Lead the development of digital campaigns together with digital and brand manager, including optimization and new digital activations such as influencer collaborations, social media campaigns, and innovative online initiatives.
• Collaborate closely with cross-functional teams (Brand Managers, Digital Manager, Sales Managers, Medical Representatives, Medical Approvers, and Customer-Facing teams) to coordinate campaign execution.
• Manage external agencies to ensure high-quality deliverables that meet objectives, deadlines, and budget expectations.
• Ensure campaigns are effectively adapted for each country while maintaining synergies and maximizing efficiency.
• Identify innovative engagement opportunities that resonate with the lay public and enhance health literacy.
• Monitor, evaluate, and report on campaign effectiveness, providing actionable insights for continuous improvement.
• Negotiate and align expectations with internal stakeholders and external partners to deliver high-impact campaigns.
• Ensure all activities comply with regulatory and ethical standards in healthcare marketing.

Ideal Candidate Profile:

• Bachelor’s degree in Marketing, Public Health, Life Sciences, or a related field.
• Approx. 3 years of experience in healthcare marketing, brand activation, or campaign management.
• Proven experience managing complex projects.
• Strong digital marketing experience, including campaign optimization, social media, influencer marketing, and innovative digital activations.
• Experienced in managing agencies to deliver expected results efficiently.
• Proactive, solution-oriented, and skilled in priority management.
• Excellent communication skills, able to connect strategy with execution and drive collaboration and strong ability to work in cross functional teams in matrix structure.
• Creative thinking with a passion for public health awareness.
• Knowledge of healthcare regulations and compliance requirements for marketing campaigns is benefit not a must

What we offer:

• Exciting work in a great team, global projects, international environment
• Opportunity to learn and grow professionally within the company globally
• Hybrid working model, flexible role pattern
• Pension and health insurance contributions
• Internal reward system plus referral program
• 5 weeks annual leave, 5 sick days, 15 days of certified sick leave paid above statutory requirements annually, 40 paid hours annually for volunteering activities, 12 weeks of parental contribution
• Cafeteria for tax free benefits according to your choice (meal vouchers, sport, culture, health, travel, etc.), Multisport Card
• Vodafone, Raiffeisen Bank, Foodora, and other discount programs
• Up-to-date laptop and iPhone
• Parking in the garage for drivers or showers for bikers
• Competitive salary, incentive pay, and many more

Required Skills:

Brand Management, Creative Campaign Development, Digital Marketing, Interpersonal Relationships, Marketing Budget Management, Marketing Strategy Implementation, Market Research, Multichannel Communications, Project Management, Strategic Planning, Strategic Thinking, Vaccine Management

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Not Applicable

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

NA

Job Posting End Date:

05/15/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.