Head: Value Analytics & Business Partnering

Empowering Africa’s tomorrow, together…one story at a time.

Job Summary

The Head: Value Analytics & Business Partnering is accountable for shaping and embedding a customer led value and insight capability within PPB Customer & Channels Finance. The role exists to translate customer profitability, behaviour and ecosystem economics into strategic insights, decision support and tangible use cases that enable growth, partnership value, and long term customer lifetime value. The role partners closely with the CFO, customer, segment and product leadership to influence strategic direction, investment decisions and execution, operating within the Hub and Spoke (Protected Core Engine) model.

Job Description

Strategy & Value Enablement

• Partner with the CFO and PPB leadership to shape, support and monitor customer‑led strategy through insight‑driven perspectives rooted in customer value, behaviour and economics.

• Enable Finance to move from performance reporting to value creation and strategic influence, using analytics to inform growth choices, trade‑offs and prioritisation.

• Translate enterprise strategy into customer‑level analytical frameworks that link strategy, economics and execution.

Customer Value Analytics & Insight

• Lead the application of advanced customer value analytics, including customer profitability, customer lifetime value (CLV), behavioural economics and ecosystem value measurement.

• Provide commercially focused insights that explain why customers behave as they do, what drives value, and where future value pools exist.

• Ensure insight moves beyond analysis to decision enablement, influencing pricing, propositions, targeting, partnerships and distribution strategies.

Business Partnering (Customer, Segment & Product)

• Act as a senior Finance business partner to Customer, Segment, Product and Channel leadership teams by embedding analytics into strategic and commercial discussions.

• Support product and customer teams with insight‑led evaluation of propositions, partner economics and customer outcomes across the full product lifecycle.

• Elevate Finance’s role in strategic forums by providing narratives that integrate customer behaviour, financial performance and long‑term value.

Customer‑Level Use Case Development

• Identify, design and prioritise high‑impact customer‑level analytics use cases that can be operationalised across PPB.

• Enable initiatives such as customer‑based pricing, value‑based rewards and loyalty optimisation, behavioural segmentation and proposition personalisation.

• Partner with data, technology and commercial teams to ensure use cases are scalable, governed and embedded into business processes.

Ecosystem & Partnership Economics

• •Quantify and evaluate customer value across the broader banking ecosystem, ensuring business cases reflect multi‑product adoption, cross‑channel engagement and partnership synergies.

• Support strategic initiatives and partnerships (e.g. MVNO, ecosystem extensions) by assessing end‑to‑end customer value rather than isolated product returns.

• Influence investment decisions by articulating long‑term customer and ecosystem value creation.

Competitive & Market Insight

• Build a customer‑centric competitive insight capability, assessing competitor propositions, pricing approaches and customer value strategies.

• Translate external insights into implications for PPB’s customer strategy, proposition design and competitive positioning.

Protected Core Engine (Hub‑and‑Spoke) Alignment

• Ensure all analytics, insight and value measures are underpinned by certified datasets and profitability logic produced by the Core Engine Hub.

• Influence the evolution of customer profitability methodologies and analytical datasets required to support advanced value analytics.

• Ensure adherence to governance, consistency and auditability standards across all insight outputs.

People Investment & Capability Building

• Lead, coach and develop a specialist team of value analysts and finance business partners.

• Build advanced analytical, commercial and storytelling capability within Finance, embedding a mindset of curiosity, customer obsession and strategic impact.

• Create a scalable, future‑ready analytics capability aligned to Finance skill evolution and digital enablement.

Governance & Insight Integrity

• Maintain stewardship over customer value definitions, assumptions and methodologies to ensure transparency, credibility and consistency.

• Ensure insights meet Group Finance governance, risk and control standards, enabling confident executive and Board‑level decision making.

Minimum Requirements

• Eight years working experience in banking / financial services environment.

• NQ-Level 8 qualification

• CFA advantageous

Education

Bachelor's Degree: Accounting

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised