Are you ready to get ahead in your career?
- We want to empower you to turn your ambitions into achievements.
- We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
- Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
- To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?
Base Management (Customer Lifecycle and Value Growth)
- Develop and execute end-to-end base management strategy, including retention, upsell, cross-sell, win-back, and usage simulation campaigns.
- Analyse customer segments and lifecycle stages to identify monetisation and engagement opportunities.
- Use CRM and campaign tools for targeted campaigns and personalization campaigns.
- Conduct A/B testing and multivariate testing to optimize campaigns.
- Work with Product teams to align commercial offers with customer needs.
- Collaborate with Sales, Product, Data and ISD teams to launch and optimise campaigns.
- Develop and maintain robust customer segmentation (usage behaviour, tenure, revenue contribution, risk score).
- Enable 360o views and trigger-based targeting.
- Ensure compliance with privacy regulations.
Data & Tech Infrastructure Enablement
- Collaborate with cross-functional teams to integrate CRM, marketing automation, BI tools and MBH portal.
- Automate campaign execution processes, leveraging campaign automation tools for increased efficiency and scalability.
- Leverage in AI/ML model for churn prediction, next-best-offer, next-best-action and personalisation at scale.
Loyalty Program Strategy & Execution
- Design, enhance and manage loyalty program to drive customer engagement and lifetime value.
- Define program mechanics, tiers, reward structure and communication plans aligned to brand and commercial goals.
- Drive acquisition, participation and redemption by offering relevant and differentiated rewards.
- Ensure integration of loyalty with CVM, digital touchpoints and self-care platforms.
Analytics & Performance Management
- Use customer insights and data analytics to drive personalisation and ROI-driven decision.
- Drive test-and-learn methodologies for ongoing performance management.
- Create dashboards for real-time performance tracking by segment, channel and product.
- Monitor and report program performance with a focus on ROI, customer engagement metrics, churn and revenue KPIs.
What’s next?
- Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
- Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.