If you are looking to excel and make a difference, take a closer look at us…
Strategic Segmentation & CVP Design
Design and launch differentiated CVPs that bundle banking products with unique lifestyle benefits.
Shift the acquisition strategy to target Affluent customers who value service, convenience, and brand prestige over high deposit rates.
Map end-to-end customer journeys to identify friction points and ensure the delivery of the CVP is seamless, personalized, and premium.
Portfolio Growth & Ecosystem Management
Execute strategies to establish the bank as the "primary bank account" for customers, aiming to double the CASA mix ratio and lower the cost of funds.
Utilize data analytics to identify "Next Best Action" triggers and implement lifecycle management campaigns to increase Products Per Customer (PPC) to a minimum of 2.0 (Wealth, Insurance, FX).
Build and negotiate an ecosystem of third-party partnerships (Travel, Dining, Retail, Lifestyle) to secure high-value benefits, reducing reliance on cash-back and interest-rate subsidies.
Manage the segment P&L, effectively balancing cost-to-serve with revenue per customer optimization.
Skills & Experience We Are Looking For
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.