Head of Regional Sales Management (Consumer Business) - Southern

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

1. Regional Strategy & Performance Management

• Develop and drive regional sales KPIs, including revenue growth, subscriber acquisition, ARPU improvement, retail productivity, and distribution expansion.

• Provide periodic performance updates to senior management, clearly articulating market context, business opportunities, performance gaps, and recovery plans.

• Identify long-term and mid-term regional sales, retail, and channel strategies to achieve revenue and market share targets.

• Analyze competitive landscape and consumer trends to refine regional business direction.

2. Retail & Channel Development

• Lead performance across all retail formats including company-owned stores, dealer outlets, partner retail, and indirect channels.

• Drive retail productivity improvements through footprint optimization, conversion enhancement, merchandising standards, and frontline capability development.

• Establish performance measurement frameworks, processes, and tools to enhance effectiveness across retail and trade channels.

• Strengthen dealer engagement and distributor performance to maximize market penetration and brand presence.

• Ensure consistent retail execution standards, branding compliance, and customer experience across all outlets.

3. Field Force & Operations Leadership

• Manage and optimize field sales force resources with clear performance management structures, KPIs, and governance.

• Implement structured coaching, capability development, and productivity improvement initiatives for frontline teams including retail staff.

• Ensure operational excellence in execution across retail stores, trade partners, distributors, and regional touchpoints.

4. Customer Experience & Service Excellence

• Champion excellent customer experience across all regional touchpoints, especially retail stores and service centers.

• Collaborate with customer service and operations teams to improve service standards, NPS, and complaint resolution turnaround time.

• Monitor service quality performance and implement corrective actions where required.

5. Budget & Commercial Governance

• Plan and manage regional sales, retail, and promotion budgets effectively to deliver targeted revenue growth and ROI.

• Ensure disciplined investment decisions across retail expansion, incentives, and promotional activities with clear performance tracking.

6. Cross-Functional Collaboration & Talent Development

• Collaborate with Human Resources to identify capability gaps, succession planning needs, and leadership development programs for regional retail and sales teams.

• Present comprehensive regional business reviews covering opportunities, challenges, initiatives, and support required from management to achieve targets.

• Foster a high-performance culture aligned with company values and strategic priorities.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.