Head of Product Marketing

Position Summary

As the Head of Product Marketing for Samsung's Mobile Business, you will be responsible for driving the overall product strategy, revenue growth, market share and supply chain effectiveness in the mobile segment. You will lead to establishes Go-to-market strategy and lead innovation while managing high-impact initiatives and developing leaders. This role requires a visionary leader with a deep understanding of the mobile industry, exceptional product & sales channel acumen, and a proven track record of scaling businesses in competitive markets.

Role and Responsibilities

1. Product Strategy Formulation and Execution

• Analyze market trends & competition landscape in the target market and develop a line up strategy that can maximize the company's sales, market share and profit throughout product life cycle.
• Differentiation derivation: Identify differentiated value proposition and new concepts that can strengthen the product's competitiveness and winning consumer offerings.
• Monitor competitor movements to ensure Samsung remains ahead in the mobile industry.
• Product in charge: Smartphone, Tablet, Wearables and Hearables.

2. Go-to-Market Strategy Set Up and Execution

• Identify new market opportunities and customer segments to drive growth.
• Manage to build the differentiated marketing strategy to maximize the impact of a new product launch and set and execute a market access strategy.
• Engage, guide and lead cross functional teams to make sure highest quality of execution of GTM strategies.

3. Supply Chain and Forecast Management

• Manage the SCM team to make sure high quality and efficient operation, in alignment with organizational evaluation KPIs.
• Guide and facilitate internal process and rhythm for better consensus in terms of forecast between Product team and Sales team.
• Provide insights to HOD and Sales team visibility of supply and operational improvement to deliver sales target.

4.  Cross-Functional & HQ/Regional Collaboration

• Work closely with marketing communications, retail, sales and channel development teams to ensure aligned product launches and campaigns execution.
• Gather feedback from sales, retail and channel teams to align Go-to-market development with market needs.
• Actively collaborate with Sales, Retail and trade field force team for operational excellence and remove obstacles to achieve goals
• Actively connect with HQ and regional offices for cadence and balance in planning and execution.

5. Team Leadership

• Lead, mentor, and inspire Product team and SCM team to achieve and exceed targets.
• Foster a high-performance culture by setting clear goals, providing regular feedback, and recognizing achievements.
• Recruit, train, and retain top talent within the PM & SCM organization.

Skills and Qualifications

Key Qualifications

• Education: Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Experience:

• Minimum 12+ years of progressive PM leadership experience in the technology consumer goods is preferred
• Multi-faceted experience in FMCG industry is welcomed.
• Proven track record of leading Product & Go-to-market strategy, achieving and exceeding targets in highly competitive markets.
• Industry Knowledge: Preferred to have deep understanding of the mobile ecosystem, including consumer behavior, distribution channels, and market trends.

Key Skills and Attributes

Hard Skills:

• Mobile Industry Understanding: Have deep knowledge and insights about mobile industry, including smartphone, tablet, wearables and hearables.
• Go-to-market strategy setting and execution experience: Experience to manage large scale go-to-market strategy from end to end and manage cross functional stake holders.
• Business value chain management: Understand the product development progress, milestones by development phase and decisions required on these items. Understand principles of supply chain, PSI management and sales channel operation.

Soft Skills:

• Strategic thinker with the ability to adapt to market changes and drive force.
• Strong business acumen and proactively identifies, evaluates and mitigates business risks
• Exceptional leadership and team-building capabilities.
• Strong organizational navigation internally and externally
• Excellent communication and interpersonal skills.
• Demonstrate resilience amid challenges

Why Join Samsung Vietnam?

• Opportunity to work with a global leader in technology and innovation.
• Lead and influence Samsung's mobile strategy in a dynamic and fast-paced industry.
• Professional growth opportunities, and a collaborative work environment.

#Li-Savina #Li-Midsenior

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.