Head of Personalisation - FTC 12 months

Summary

We’re looking for an exceptional senior leader responsible for shaping and delivering Sky’s future-ready approach to personalisation, ensuring teams, data, and technology are aligned to deliver meaningful, data-driven customer experiences across all touchpoints.

This role focuses on the executional enablement of personalisation — building the frameworks, processes and prioritised roadmap required to operationalise audience-led journeys and ensure teams can deliver effectively in the new ecosystem.

This role will partner closely with Marketing, Martech, Data, Ecommerce, and Planning teams to translate ambition into actionable, scalable use cases that bring personalisation to life.

A hands-on leadership role, it demands a strong communicator and organiser — able to manage multiple stakeholders, balance competing priorities, and deliver tangible readiness outcomes within a 12-month timeframe.

Responsibilities

Lead Sky’s Personalisation Readiness Programme

• Own and drive Sky’s personalisation readiness strategy — defining the capabilities, processes, and dependencies needed to enable full activation through new martech platforms.
• Map the current and future-state journey capabilities across owned, paid and ecommerce channels, identifying opportunities and readiness gaps.
• Work closely with Martech, Data, and Channel leads to ensure that audience management, decisioning, and activation foundations are in place.

User Case Development & Prioritisation

• Lead the discovery, documentation and delivery of priority personalisation use cases — defining what success looks like and how it will be measured.
• Create and maintain a structured prioritisation framework to balance customer value, commercial impact, and implementation effort.
• Ensure all use cases are clearly defined, governed, and ready for handover into delivery once the new martech capabilities are live.

Cross-Functional Collaboration & Alignment

• Act as the operational bridge between marketing, data, martech and ecommerce teams — ensuring personalisation ambitions are grounded in executable plans.
• Collaborate closely with Marketing and Transformation teams o ensure readiness work complements (not duplicates) strategic transformation and capability-building initiatives.
• Partner with the Customer Comms Strategy and Planning teams to align use cases with communication and campaign strategies, without overlapping their strategic or creative remit.

Journey Design & Executional Excellence

• Lead the creation of clear, data-informed customer journey blueprints that connect audiences, content and channels.
• Champion the operational view of customer experience — focusing on how journeys are triggered, personalised and measured.
• Partner with Experimentation and Analytics teams to define test frameworks, success metrics and reporting models.

Governance, Communication & Delivery

• Establish governance processes to manage prioritisation, progress tracking and dependencies across owned, paid & ecommerce workstreams.
• Create clear communication rhythms with senior stakeholders to maintain alignment and visibility.
• Bring structure and clarity to complex cross-team initiatives, ensuring delivery milestones are met and learnings are shared.

Leadership & Influence

• Act as the senior thought partner for personalisation readiness across Sky, representing the function in cross-business forums.
• Provide clarity and direction on personalisation priorities to senior stakeholders across Marketing, Data, and Technology.
• Influence planning and decision-making to ensure personalisation is embedded into key programmes and delivery roadmaps.

What you’ll bring – all skills listed required

• Deep personalisation and martech readiness expertise: Strong understanding of how audience data, segmentation, and activation technologies combine to deliver personalised experiences.
• Operational programme leadership: Experienced in building frameworks, defining workstreams and managing delivery across multiple stakeholders – particularly Martech transformation programmes.
• Strategic yet practical thinker: Able to translate ambition into actionable delivery plans without drifting into long-term transformation strategy.
• Strong stakeholder management: Skilled at navigating senior and cross-functional relationships, aligning diverse teams around shared objectives.
• Storytelling and communication: Able to communicate progress, complexity and impact in a clear, structured, and engaging way.
• Commercial and customer insight: Understands how personalisation drives measurable value and customer relevance.
• Self-starter with focus on execution: Thrives in an environment with competing priorities, driving pace and clarity to achieve outcomes efficiently.

The Rewards: 

There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few: 

• Sky Q, for the TV you love all in one place  
• The magic of Sky Glass at an exclusive rate  
• A generous pension package  
• Private healthcare  
• Discounted mobile and broadband  
• A wide range of Sky VIP rewards and experiences  

How you'll work: 

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. 

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find  out more about what this means for this role during the recruitment process. 

Your office base: 

Osterley: 

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers. 

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon. 

Inclusion: 

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work. 

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can. 

Why wait? 

Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you. 

To find out more about working with us, search #LifeAtSky on social media. 

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.