Head of Marketing

Job Description

We are seeking an experienced and strategic Head of Marketing to lead our marketing function. As a key member of our executive team reporting to the Chief Operating Officer, you will develop and execute a comprehensive marketing strategy that establishes our brand, generates qualified pipeline, and positions us as a leader in predictive decision intelligence for defense and intelligence markets. This is a rare opportunity to build a marketing organization from scratch at a high-growth defense technology company, serving both Department of Defense/U.S. Government customers.

Responsibilities

• Build and Lead the Marketing Organization: Establish the marketing function from the ground up. Recruit, mentor, and manage a high-performing team across demand generation, product marketing, content, and digital marketing.
• Develop Government-Focused Marketing Strategy: Design and execute marketing strategy tailored to DoD, Intelligence Community, and international defense markets, accounting for security clearances, procurement cycles, and relationship-driven sales.
• Drive Demand Generation and Pipeline Creation: Build multi-channel programs that consistently deliver $50M+ in annual qualified pipeline through industry events (AFCEA, AUSA, GEOINT), ABM, digital channels, and field marketing.
• Establish Brand and Competitive Positioning: Define brand strategy that positions the company as a leader in predictive decision intelligence, differentiating against Palantir and C3.ai in U.S. Government and international markets.
• Lead Product Marketing and Messaging: Refine value propositions and messaging for our dual-vertical business model (international and U.S. Government solutions).
• Execute Relationship-Driven Marketing Programs: Develop thought leadership, executive engagement, and security-cleared content strategies that build credibility within defense and intelligence buying committees over 12-18 month sales cycles.
• Optimize Marketing Technology and Operations: Establish marketing technology stack, analytics frameworks, and reporting cadences that enable data-driven decision making, pipeline attribution, and ROI measurement.
• Collaborate Cross-Functionally: Partner with Sales, Product, and Customer Success leadership to ensure alignment on go-to-market strategy, lead routing, sales enablement, and customer expansion programs.
• Manage Digital Presence and Content Strategy: Oversee website, social media, content creation, and digital marketing, adapting tactics for the unique constraints of marketing to classified government audiences.
• Report on Marketing Performance: Deliver regular reporting on pipeline generation, campaign ROI, brand awareness, competitive win rates, and marketing's contribution to revenue, with clear recommendations for optimization.

Qualifications

• 10-15 years of marketing leadership experience in B2B enterprise software, with a proven track record of building and scaling marketing organizations that drive significant revenue growth.
• 5+ years of government/defense sector marketing experience required: Deep understanding of Department of Defense, Intelligence Community, and/or international defense buying processes, procurement cycles, security clearance requirements, and stakeholder ecosystems.
• Demand generation expertise: Demonstrated success building pipeline generation programs for complex enterprise sales with $1M+ ACV and long sales cycles (12-18 months), with strong proficiency in account-based marketing strategies.
• Team building and leadership: Proven ability to recruit, develop, and manage high-performing marketing teams from early-stage through scale, including hiring directors and functional leaders.
• Government marketing specialization: Expertise in relationship-driven marketing tactics effective in classified markets, including industry events, thought leadership, executive engagement, and content strategies that work within security constraints.
• Marketing technology proficiency: Experience establishing and optimizing marketing technology stacks including marketing automation platforms, CRM systems, ABM tools, and analytics platforms.
• Exceptional communication skills: Ability to articulate marketing strategy and business outcomes to executive audiences, board members, and government stakeholders, while also translating customer insights to internal product and sales teams.
• Comfortable with ambiguity and building from scratch: Entrepreneurial mindset with experience establishing marketing functions in high-growth environments, defining processes, and scaling organizations rapidly.