We are looking for an Interim Head of Brand and Sponsorship who will relish the prospect of crafting the future of this business (and sector) within the UK and Ireland.
This is your chance to bring new ideas to a business that has doubled in size over the past 5 years. The way we have always done things isn't necessarily the way we will always do them, we are continually turning the dial!
Brand and Creative are the start and end point when it comes to how each of our brands look, feel, sound, smell and taste.
You'll have responsibility for brand & creative strategy and execution for the Sky Bet brand. Leading a team made up of passionate and ambitious experts across brand strategy, brand guardianship, sponsorship activation, creative & design, and campaign delivery; you will have accountability for all end-to-end football campaign delivery, including strategy development, agency briefing through to channel execution for events including the World Cup and the domestic season.
You will prove the effectiveness of brand and sponsorship work which directly and indirectly impact the Sky Bet P&L, contributing to the overall target of YoY revenue growth.
You'll drive our sponsorship strategy and activation of Skybet's EFL partnership with a clear understanding of how this links back to business outcomes.
You will lead a vast array of partners and influence across areas. The role will report directly into the Marketing Director and be encouraged to effectively lead upwards without compromise.
More than ever before it is critical that brand & creative are connected to the performance of the business. You will be encouraged to be adept in understanding the P&L in real time and continually assessing the longer-term commercial impact of what your team delivers.
A brand marketeer proficient in the art of brand strategy; an expert in brand guardianship with a consistent track record in successful campaign delivery, and someone who has experience across both creative and design management.
You will be proficient at creating a clear methodology and plan for monitoring brand effectiveness and supplying recommendations for how to improve.
A leader who has an approach of constant improvement and is passionate about building capability and developing others as well as yourself.
Be a strong communicator who is approachable and highly visible, engaging and collaborating at all levels.
We are a fast-growing business which is going through an unprecedented era of change – you must be strong at handling unknowns.
You'll take practical and deliberate steps in every part of your role to build and maintain an inclusive team. We strive to offer a culture of inclusion and belonging, and we each have a role to play.
What’s in it for you:
Flexible ways of working
€1,000 learning fund each year
32 hours paid volunteering time per year
Twice-yearly bonus (with part of it guaranteed!)
Pension contribution scheme
Private healthcare
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
Uncapped holiday
About Sky Betting & Gaming:
At Sky Betting & Gaming, better is just the beginning.
Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet - the UK’s no.1 betting app, Sky Vegas - the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker.
We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you ned to do your job.
Plus, Sky Betting & Gaming is part of the UK & Ireland region of Flutter — a collection of big-hitting entertainment brands such as, Betfair, Paddy Power. PokerStars and tombola.
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better.
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.