Job Description :
HEAD OF JOHNNIE WALKER – Global Travel (Level 4A)
Type: Permanent
About us-
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks
company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to
build brands consumers love. Together with passionate people from all over the world, you’ll test
new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function-
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
With a strong heritage in Global Travel Retail, Johnnie Walker is the #1 blended scotch in the market and also the #1 Blended Scotch globally. It is one of the most complex and globally scaled brands in the spirits industry, operating across all geographies and spanning the full spectrum of price tiers—from accessible offerings like Red Label in the Standard segment to the pinnacle of luxury with Blue Label. This breadth creates both a significant opportunity and a unique challenge: to drive consistent, sustainable growth while maintaining the brand’s equity and consistency at every level.
This role requires a bold creative Marketer but also an enterprise level business leader given Johnnie Walker’s strategic importance—both within Global Travel Retail and across Diageo.
At its core, this role requires exceptional marketing instinct: the ability to develop and execute creatively to the highest standard across all touchpoints. This creative vision must be matched by strong commercial acumen and the credibility to lead the growth agenda across all various stakeholders and markets.
The role will lead a team of three direct reports. Given the scale and significance of the Johnnie Walker business in Global Travel Retail, this is a deliberately lean structure. As such, it requires a leader with a high degree of personal ownership, pace, and accountability—someone who can seamlessly move between setting bold creative direction and driving hands-on delivery, with the ambition and resilience to realise transformative growth.
Top Accountabilities:
Beat Annual Operating Plan (Turnover & Profit)
Beat the competition ( Value Share and Brand Strength Score - Equity)
Drive accelerated and sustainable value, recruitment and constant penetration
Lead the development of annual strategies & plans, alongside multifunctional team(s)
Creative development of the growth drivers for GT (from retail to media)
Qualifications and Experience Required:
Bachelor’s degree qualification.
World class proven brand builder
Experience in building talent, mentoring and leading teams.
Proven success in leading a business in delivering a demanding P&L (GM mindset).
Consistent track record of influencing across functions and markets.
Strategic problem solver with deep consumer understanding.
Highly driven, with a restlessness to win.
Comfortable working in a fast-paced, constantly evolving environment, able to navigate a clear path forward even at times of ambiguity and uncertainty.
Proven ability to inspire creative agencies to deliver best in class work
Flexible Working Statement-
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
1HQAdditional Locations :
Job Posting Start Date :
2026-04-14