Mediabrands

Head of Growth Analytics

New York, New York, United States Full Time

Position Summary

The Head of Analytics for Amgen will lead the end-to-end analytics, measurement, and insight function for one of the agency’s most strategic pharmaceutical clients. This role is responsible for translating complex media and health data into clear business narratives that drive marketing and commercial impact.

The successful candidate will oversee reporting, advanced analytics, and insight generation across Amgen’s portfolio while partnering closely with media strategy, client leadership, and data science teams to build scalable measurement solutions.

This role requires a deep understanding of pharmaceutical marketing, media measurement, physician-level data, and healthcare customer journeys, combined with the ability to lead teams and craft compelling analytical narratives for senior client stakeholders.

Responsibilities

Client & Strategic Leadership

  • Serve as the senior analytics lead for the Amgen account, partnering closely with client marketing and media leadership.
  • Translate complex media, patient, and physician-level datasets into clear strategic insights and actionable recommendations.
  • Guide the development of measurement frameworks aligned with brand objectives and healthcare marketing regulations.
  • Present analytics findings and strategic narratives to senior client stakeholders.

 

Analytics & Measurement

  • Oversee end-to-end measurement strategy, including campaign reporting, advanced analytics, and marketing effectiveness.
  • Lead the development of cross-channel performance frameworks across HCP and DTC marketing.
  • Integrate media data, claims data, physician-level data (PLD), and digital engagement signals to deliver holistic insights.
  • Partner with data science teams on advanced analytics initiatives, including audience quality measurement, predictive models, and next-best engagement approaches.

 

Narrative & Insight Development

  • Ensure analytics outputs move beyond reporting to deliver clear, compelling performance narratives.
  • Develop insight-driven storytelling that connects media investment to healthcare outcomes such as:
    • Physician engagement
    • Patient journey progression
    • Brand growth metrics
  • Guide the creation of executive-ready dashboards and presentations.

 

Team Leadership

  • Partner with Account Leadership Team comprising of the Managing Director, Head of Strategy, Head Comms Design and Head of Partnerships to deliver on analytics outcomes for Amgen
  • Lead and mentor a team of Analytics professionals supporting the Amgen business.
  • Establish best practices for reporting, data governance, and analytic rigor.
  • Partner with the DM&V team, Advanced Analytics and Audience teams

 

Innovation & Capability Building

  • Help evolve the agency’s healthcare analytics capabilities, including the integration of:
    • Physician-level data
    • Claims data
    • Cross-channel media measurement
  • Contribute to the development of next-generation analytics solutions across Omnicom Media Health.

 

Required Skills & Experience

Experience

  • 15+ years in marketing analytics, media measurement, or healthcare analytics.
  • Leading Agency teams for large pharma clients
  • Demonstrated ability to translate complex datasets into clear strategic insights.

Technical Expertise

  • Expertise in cross-channel media measurement and marketing effectiveness.
  • Experience working with healthcare datasets such as claims, physician-level data, or patient journey analytics.
  • Familiarity with modern analytics platforms (e.g., Snowflake, Tableau, advanced BI environments).

Leadership Skills

  • Proven ability to lead analytics teams and develop talent.
  • Strong client-facing communication and presentation skills.
  • Ability to simplify complex analyses into clear executive narratives.

 

 

Desired Skills & Experience

  • Leading large teams for complex Enterprise Analytics Projects in the Pharma space
  • Experience integrating media analytics with healthcare commercial data.
  • Prior leadership of large enterprise analytics teams.

 


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

 

Salary Range
$230,000$250,000 USD