Head of Employer Brand & Attraction

Job Description

Head of Employer Brand and Attraction

Derby (Hybrid - min 3 days on site)

Full Time

An exciting opportunity has arisen for a Head of Employer Brand and Attraction to join the Team in Derby.

As Head of Employer Brand and Attraction, you will lead the development and execution of a world-class employer branding strategy that enhances our reputation as an employer of choice. You’ll define the vision, strategy, and roadmap for how we attract, engage, and retain top talent globally — aligning closely with our company’s business goals and culture.

This role requires strategic leadership, creative thinking, and cross-functional collaboration to ensure our employer brand is compelling, authentic, and effectively communicated across all channels.

What you will be doing:

Employer Brand Strategy & Leadership

• Define and implement a global employer branding strategy that aligns with our company values, culture, and long-term business objectives.
• Partner with People Leadership team, Talent Acquisition delivery, Marketing, and Communications teams to shape and promote a consistent employer brand across all touchpoints.
• Act as the company’s employer brand ambassador, ensuring an authentic and differentiated employer value proposition (EVP) is reflected in our messaging and talent attraction efforts.

Talent Attraction & Candidate Experience

• Lead the development of engaging recruitment marketing campaigns to attract top talent across diverse regions and job functions.
• Oversee the execution of employer brand storytelling through digital content, social media, careers websites, and employee advocacy programs.
• Collaborate with internal teams to ensure an outstanding candidate experience, from the first touchpoint through to onboarding.

Brand Positioning & Content Development

• Lead content strategy development for employer branding, including employee stories, thought leadership, and corporate social responsibility initiatives.
• Work with internal and external creative teams to produce high-quality videos, blogs, social media content, and career site enhancements.
• Ensure all employer brand communications are data-driven, inclusive, and aligned with DEI (Diversity, Equity, and Inclusion) goals.

Social Media & Digital Engagement

• Own and optimise our social media employer branding strategy across LinkedIn, Glassdoor, Instagram, and other key platforms.
• Develop an employee advocacy program to amplify authentic voices and increase organic reach.
• Monitor employer reputation on review sites and implement strategies to enhance company perception.

Data, Insights & Performance Metrics

• Establish and track key KPIs to measure employer brand success, including candidate engagement, brand perception, and recruitment conversion rates.
• Use data and insights to optimise campaigns and improve performance.
• Stay ahead of industry trends, competitor strategies, and emerging technologies in employer branding.

Budget & Vendor Management

• Own and manage the employer branding budget, ensuring cost-effective investments in brand awareness and talent attraction.
• Develop and maintain relationships with external marketing agencies, job boards, media partners, and branding vendors to maximise ROI.
• Ensure effective governance, measurement, and accountability for third-party brand-related activities.

Internal Alignment & Employee Engagement

• Work closely with internal communications teams to ensure employees are engaged and aligned with the company’s employer brand.
• Develop initiatives to strengthen employee advocacy, recognition programs, and internal brand engagement.
• Support global HR teams in aligning employer brand strategies with local market needs and cultural differences.

Preferred requirements:

• Proven experience leading employer branding and talent attraction initiatives in a global organisation.
• Strong storytelling skills with the ability to craft compelling narratives that resonate with candidates.
• Deep understanding of social media, digital marketing, and recruitment marketing best practices.
• Experience with performance analytics, data-driven decision-making, and campaign optimisation.
• Strong project management, stakeholder engagement, and cross-functional leadership skills.
• Passion for employer branding, talent marketing, and creating exceptional candidate experiences.

Rolls-Royce are committed to being a respectful, inclusive, and non-discriminatory workplace where individuality is valued, diverse perspectives fuel innovation, and everyone can thrive.

Please be aware that the priority will be given to employees identified as being at high risk.

The professional level and salary of the position will be dependent on the skills and experience of the successful candidate but is anticipated to be Level B.

This job is advertised at the grades shown, and this is the desired operating level for this role. We encourage applications from candidates with relevant experience from any grade. 

 It is advised that you inform your current manager of your application for this role.   

Closing date: Midnight 7th May 2026

Job Category

Human Resources

Posting Date

01 May 2026; 00:05

Posting End Date

07 May 2026