Head of eCommerce

About the Role

We are building a premium, drop-based eCommerce business designed to create culturally relevant moments, deepen fandom, and deliver differentiated member value. This is not a traditional always-on store.

As Head of eCommerce, you will own the end-to-end strategy, execution, and P&L for this business. You’ll orchestrate merchandising, vendors, marketing, operations, and the site experience to deliver high-quality, high-impact drops that drive excitement, exclusivity, and commercial performance.

A core part of the role is staying ahead of consumer product and apparel trends, translating emerging aesthetics, materials, and cultural signals into compelling drops that resonate with fans and reinforce a premium position.

In the early phase, production will be supported by white-label vendors, while your team retains full ownership of product direction, timelines, quality, brand integrity, and results.

This role requires strong commercial judgment, operational discipline, creative taste, and cultural fluency.

In the role of Head of eCommerce, you will report to the Executive Vice President, Emerging Business.

We are considering applicants for the location(s) of Los Angeles.

About You

We get excited about candidates, like you, because you combine commercial ownership, creative instinct, and operational rigor—and know how to turn all three into a scalable business.

What You’ll Do

Strategy & Ownership

• Own the eCommerce vision, roadmap, and P&L
• Translate strategy into a 12–24 month execution plan with clear milestones
• Set priorities for drop sequencing, investment, and growth

Product Direction & Trend Leadership

• Stay ahead of trends across apparel, streetwear, and lifestyle categories
• Translate insights into drop concepts, assortment strategies, and product briefs
• Ensure each drop feels current, distinctive, and culturally credible
• Balance trend-forward ideas with brand authenticity, fan needs, and margin targets

Drop & Assortment Leadership

• Define drop cadence, scope, and success metrics
• Align drops to fan segments, assortment strategy (good / better / best), and financial guardrails
• Partner with Merchandising on product briefs, design approvals, pricing, and buy quantities

Vendor & Partner Management (White-Label)

• Select and manage production partners
• Set clear ownership boundaries between internal teams and vendors
• Hold partners accountable for timelines, quality, and cost
• Lead issue resolution and recovery when execution is at risk

Marketing, Growth & Membership Integration

• Integrate eCommerce into the membership value proposition
• Partner with Marketing to build hype and execute launches
• Partner with Lifecycle to drive repeat engagement, LTV, and ROI
• Balance demand generation with inventory and operational realities

Commerce Experience & Conversion

• Own the end-to-end shopping experience with Product
• Deliver a premium, high-conversion experience that reinforces urgency and exclusivity
• Launch drop-specific pages and improve discovery, conversion, and post-purchase experience
• Drive experimentation and data-informed optimization

Team Leadership

• Build and lead a lean, high-performing team
• Establish clear decision rights and accountability
• Set a culture of high standards, speed, and fan-first thinking
• Coach leaders to operate effectively in a fast-moving, ambiguous environment

Qualifications

Required

• 15+ years in eCommerce, DTC, or consumer product leadership
• Experience leading drop-based, capsule, or launch-driven commerce
• Strong P&L ownership and commercial decision-making
• Experience managing external vendors or white-label partners
• Proven ability to balance brand, creativity, and operational execution
• Comfortable making decisions with incomplete information
• Strong cross-functional leadership

Strongly Preferred

• Background in streetwear, fashion, collectibles, gaming, or entertainment
• Experience with membership or loyalty-driven models
• Experience scaling early-stage businesses into repeatable systems
• Familiarity with licensing or IP-based products
• Track record building premium consumer experiences

About the Team

You will lead a small but nimble team that is specifically designed to navigate the high-growth trajectory of the Crunchyroll Store. This specialized group manages the entire product lifecycle, from initial product development and buying to the final stages of site merchandising and warehouse/fulfillment. While the eCommerce unit operates with significant autonomy to drive direct-to-consumer revenue, it remains deeply integrated within the broader Crunchyroll ecosystem to align with global brand and content strategies. As a key pillar of the company's "flywheel" business model, the team collaborates across streaming, marketing, and engineering to maximize subscriber lifetime value.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid