Head of Digital Platforms and AI Marketing Transformation, Director

We are seeking a visionary and strategic leader to join the Brand, Innovation, and Content team in Marketing & Content as the Digital Platforms & AI Transformation Lead. The successful candidate will lead a dynamic team responsible for two core pillars: the foundational excellence of our digital platforms ensuring teams are leveraging best practices, and the strategic leadership of vertical AI transformation in partnership with tech teams.

This role requires a blend of deep technical understanding, strategic foresight, and strong leadership.

Responsibilities:

• Define, implement, and enforce infrastructure best practices for stability, scalability, performance, and security in partnership with our Technology organization for public-facing marketing-owned sites.
•  Design, own, and drive a comprehensive Vertical AI transformation roadmap specifically for the Marketing & Content organization.
• Identify and lead the strategy for integrating critical vertical Marketing AI tooling to enhance content creation, personalization, campaign optimization, and audience insights.
•  Determine the optimal solutions for the group by evaluating trade-offs and opportunities across various approaches.
• Drive the full lifecycle of AI implementation, from initial integration and optimization to ongoing performance measurement.
• Establish a robust framework to measure the business impact and ROI of all AI initiatives and report on progress to senior stakeholders.
• Foster a culture of innovation, continuous learning, and collaboration within the team and across the broader marketing organization.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• experience in digital marketing, digital product management, or marketing technology, preferably within a large, global, and regulated industry such as financial services.
• Proven track record of leading cross-functional teams and driving large-scale digital transformation projects from conception to completion.
• Deep experience with enterprise-level Content Management Systems (CMS).
• Strong understanding of modern web architecture, infrastructure best practices, and the modern and evolving digital marketing technology ecosystem.
• Demonstrable experience in developing and implementing strategies involving AI, machine learning, or advanced data analytics.
• A deep understanding of the current AI landscape, particularly Generative AI and its practical applications and opportunities in marketing.
• Exceptional ability to think strategically, translate complex business needs into a clear technical and operational roadmap, and communicate that vision to all levels of the organization.
•  Proven ability to manage complex projects, vendors, and POCs in a fast-paced environment.
• Outstanding communication and interpersonal skills, with a proven ability to influence and build consensus among a wide range of stakeholders, including technology, data science, product, legal, and marketing teams.

Education:

• Bachelor’s/University degree, Master’s degree preferred and managerial experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


 

Candidates applying for this role must be aware that it is a Senior Management Function pursuant to the FCA and PRA Senior Managers Regime. The Senior Managers Regime is one element of the FCA and PRA Individual Accountability Regime which came into effect on 7 March 2016. Under the Senior Managers Regime, certain Citi entities must ensure that employees working in certain roles, designated as a Senior Management Function, where the individual is referred to as a Senior Manager, are assessed as fit and proper to carry out their role. As a Senior Manager your appointment must be pre-approved by the FCA and/or PRA before you perform any regulated activity. Under the guidance provided by the FCA and PRA, firms should have regard to the following when assessing fitness and propriety:

• Honesty, integrity and reputation

• Financial soundness

• Competence and capability

In order to comply with the requirements of the Senior Manager Function, certain Citi entities must take reasonable care to ensure that an employee does not perform a Senior Manager Function role without first being certified as Fit and Proper. For this reason, you will be assessed for this role against the Fit and Proper requirements, as described above. This assessment will be carried out through extensive interviews, self-disclosures, permitted criminal record checks, reference checks, credit checks and other background checks. If hired for this role, you will also be required to complete an annual declaration regarding your Fitness and Propriety.

By submitting your application, you acknowledge that you have read the information above and that you are applying for a Senior Management Function. You also agree to Citi carrying out any additional screening required, including permitted criminal record checks, reference checks, credit checks and any other relevant background checks.

------------------------------------------------------

Job Family Group:

Marketing

------------------------------------------------------

Job Family:

Digital & Social Media Marketing

------------------------------------------------------

Time Type:

Full time

------------------------------------------------------

Primary Location Full Time Salary Range:

€130,000.00 - €230,000.00

------------------------------------------------------

Most Relevant Skills

Please see the requirements listed above.

------------------------------------------------------

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

------------------------------------------------------

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

------------------------------------------------------

This job opening is for an existing job vacancy.

------------------------------------------------------

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.