Head of Content Strategy (d/f/m)

Head of Content (d/f/m)

Hamburg,Berlin hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This role is part of our Experience & Engineering team in Germany. We combine technology and experience design to create emotive yet conversion-focused ideas, products, and campaigns at scale and speed. Our specialty is digital experiences and communication that change perceptions and shape new behaviours to make a difference in the market.

As Head of Content Strategy you will translate complex business and brand goals into high-level content ecosystems, defining the strategic "Source of Truth". From comprehensive audits and Tone of Voice frameworks to sophisticated content plans. While you set the vision and the roadmap, experienced copywriters and UX writers do the execution. In this role, you aren't just a writer; you are a consultant shaping high-impact content that resonates with human audiences and agents (– mastering the balance between traditional SEO visibility and the emerging standards of Generative Engine Optimization (GEO).)

WHAT YOU’LL DO:

• Architect of Digital Content Ecosystems: You’ll translate high-level brand and business strategies into actionable content roadmaps, ensuring every digital channel serves a specific purpose in the user journey.
• Consult & Audit with Authority: You’ll lead deep-dive content audits to identify gaps and opportunities, providing clients with data-driven recommendations that align their legacy content with business objectives and new requirements.
• Define the "Source of Truth": You’ll develop comprehensive Content Guidelines and Tone of Voice (ToV) frameworks that act as the strategic North Star for both our internal creative teams but also clients' in-house departments.
• Future-Proof Content for LLMs & Search: You’ll strategize high-impact copy that doesn’t just rank on traditional search engines but is architected to perform in the age of Generative AI and Large Language Models.
• As Head of Content you will build the foundation for growth by managing complexity and strengthening team skills. You are responsible for anchoring standards that ensure delivery excellence through seamless cross-location and cross-disciplinary collaboration.

WHAT YOU BRING:

• Experience: 10+ years of experience in content strategy and leadership, with a deep-rooted expertise in digital product environments and complex ecosystems rather than traditional advertising. You understand content as a crucial element for improving the user experience and not just as a marketing message.
• Portfolio: A proven track record of content strategies and playbooks – from initial auditing and strategic frameworks to precise implementation and governance.
• Communication: The ability to turn abstract strategies into compelling pitches that win clients, consults them with authority, and and build the deep-rooted trust required for long-term partnerships.
• Tech Savvy: Good overview of the latest tech trends and what's possible that goes beyond buzzwords (digital platforms, digital channels, AI transformation)

WE OFFER:

• Flexible, hybrid working policy (1-2 days at the office, depending on location);
• Company pension scheme.
• €50 personal monthly allowance via our dedicated benefits apps for use across daily expenses and lifestyle perks.
• Lease bike options / JobRad and 25% subsidy for the Deutschlandticket.
• Occasional breakfast/lunch at the office, Smoothie Tuesdays.
• Stay happy and healthy with a contribution to your health through the OpenUp platform;
• Future Bens - Exclusive access to sustainable, healthy products at attractive deals.
• Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.