Head of Commercial Direct Sales Department in Estonia

Join us as Head of Commercial Direct Sales Department in Estonia

A role for an ambitious, business-driven, people and customer-centric leader who sets direction, drives performance and builds strong winning sales teams - while shaping the future of direct B2B sales.

We are looking for a strong commercial leader to head our Direct Commercial Sales Department in Estonia and lead a team of sales leaders. As a member of the Baltic Commercial Sales management team, you will play a key role in shaping our overall commercial direction and strengthening our market position across the region.

This is a high-impact role with full responsibility for sales performance and P&L in Estonia. You will define and execute the commercial direct sales strategy, drive sustainable and profitable growth and ensure strong customer relationships - while continuously developing sales capabilities and evolving how we serve our business customers in a modern and efficient way.

About the role

You are accountable for the performance, development and direction of the Direct Sales business in Estonia. Your focus is on setting a clear ambition, enabling your teams to succeed and ensuring strong execution across the organization. At the same time, you contribute actively at Baltic level - aligning priorities, sharing best practices and driving common commercial initiatives.

You will be responsible for

Commercial Leadership & Growth

• Define and execute the direct sales strategy for the Estonian B2B segment

• Own and deliver sales targets, profitability and sustainable portfolio growth

• Strengthen market position and ensure competitiveness in a dynamic environment

• Drive customer acquisition, retention and long-term value creation

Leadership of Leaders

• Lead, coach and develop sales leaders, enabling them to build high-performing teams

• Create clarity, alignment and accountability across the organization

• Build a strong performance culture combining results, collaboration and customer focus

• Strengthen sales capabilities and introduce modern, effective sales practices

P&L and Business Ownership

• Hold P&L responsibility for the Direct Commercial Sales Department in Estonia

• Ensure effective planning, prioritization and resource allocation

• Monitor performance and take decisive actions to improve results and profitability

Customer & Market Impact

• Strengthen relationships with key business customers and support strategic opportunities

• Ensure a consistent, high-quality and customer-focused sales approach

• Leverage data, CRM and insights to improve decision-making and customer value

Baltic & Cross-functional Collaboration

• Act as an active member of the Baltic Commercial Sales management team

• Drive alignment across markets and contribute to Baltic-wide initiatives

• Work closely with Product, Risk, Claims, Marketing and other stakeholders

• Contribute to the development of innovative, scalable and efficient sales models

What we expect from you

• University degree, preferably business administration or finances

• Experience in leading sales leaders and managing sales or commercial organizations

• Strong track record in delivering growth and managing P&L responsibility

• Experience in B2B sales, insurance, financial services or a similar field

• Ability to combine strategic thinking with a strong focus on execution and results

• Strong commercial judgement and market understanding

• Ability to develop people, build leadership capability and drive performance

• Confidence to lead in a changing environment and drive transformation

• Strong stakeholder management, communication and collaboration skills

• Experience using data, CRM systems and insights to guide decisions

• Very good Estonian and good English skills

To succeed in this role, you are

• A leader who sets clear direction, inspires and creates momentum

• Driven by results and motivated to achieve ambitious goals

• Skilled in developing sales employees and leaders and building strong, engaged teams

• Decisive, structured and forward-looking

• Comfortable operating both locally and in a Baltic leadership context

• Open to change and focused on continuous improvement

Our promise to you

Real impact
A key leadership role with full ownership of direct commercial sales in Estonia and influence at Baltic level.

For stability

• Monthly salary €4500-5500 gross, depending on candidate’s qualifications and experience + annual bonus.

• We offer various financial benefits, including discounts on our products for both you and your family, special gifts for birthdays, among other perks.

• Our primary workplace is the office, but there is a possibility of hybrid work.

• Job location is in Tallinn.

For growth and development

• Experience a strong international company culture, including company events and various inspiring initiatives.

• An opportunity to grow as a leader in an international organization, shaping commercial strategy and working across markets.

• Access to personal development and training opportunities.

• Stimulating and exciting projects with the freedom to independently plan your tasks.

For wellbeing

• Prioritize your wellbeing with health insurance, additional vacation days, different activities in the office, and more.

• Explore further details about our employee benefits program.

If you see yourself in this role and are ready to lead with impact, shape the future of our commercial business and grow together with us, we encourage you to apply.

Please submit your application by May 14, 2026, including a link to your LinkedIn profile and/or an English language CV. If a suitable candidate is found, the recruitment process may be closed before the application deadline.

In case you have any questions, please contact HR Business partner Ieva Leone.