Description -
Job Summary
• This role is responsible for leading creation of annual marketing plans, budgets and forecasts tailored to the assigned country/market. The role directs day-to-day activities of a team of marketing professionals, managing staffing, workflow, and team budgets. The role drives development of customer segmentation strategies, identifies critical strategic partnerships that advance business, and ensures legal compliance. Additionally, the role provides strong leadership, driving change initiatives and monitoring performance goals.
Responsibilities
• Leads creation of annual marketing plans, budgets, and forecasts tailored to the specific market's needs and characteristics.
• Directs day-to-day activities and operations of one or more large teams of marketing professionals including managing staffing, workflow, and budgets.
• Directs conduct of in-depth market research to understand consumer behavior, preferences, and emerging trends.
• Leads senior marketing and campaign managers to plan, execute, and optimize marketing campaigns, including advertising, promotions, and content marketing.
• Delivers regular reports to senior management, including key performance indicators and return on investment analysis.
• Drives a team to develop customer segmentation and audience strategies by leveraging market insights and product or solution roadmaps.
• Identifies strategic partnerships or alliances with local businesses and organizations to expand market reach.
• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
• Applies expert subject matter knowledge, shapes knowledge base across businesses, functions, or regions, and provides strong leadership to drives change initiatives and monitor performance goals.
• Performs talent management responsibilities including recruitment, performance management, coaching and career development.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
Cross-Org Skills
• Customer Centricity
• Prioritization
• Resilience
• Team Management
• Strategic Thinking
Impact & Scope
• Impacts large functions and leads projects requiring knowledge of multiple disciplines or areas of HP.
Complexity
• Uses managerial concepts and company objectives to resolve highly complex issues in creative and effective ways. May achieve goals through subordinate supervisors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $147,050 to $230,850 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"