In short
At On, we’re on a mission to ignite the human spirit through movement. Born in the Swiss Alps, we have evolved into one of the world’s fastest-growing premium sportswear brands, shaping the future of performance and lifestyle. To further drive global brand heat and expand into new communities, we’re looking for an experienced Head of Brand to join our global marketing team.
The Head of Brand role is the strategic core of our Marketing department. You will be the architect of our three-year vision, defining what we do and why, and ensure everything we create - from product to campaign - is strategically aligned.
As the Head of Brand “PAD, Training & Kids” you are responsible for how these verticals shows up to the consumer. You should be on the pulse of sport and cultural moments, know our athletes and culturally relevant voices, know the competitor landscape and most importantly obsess our consumer to ensure you can build plans that drive deep emotional connections. You are the voice of your verticals to the consumer.
Your mission
To achieve this, there are four specific areas it needs to focus on.
- Architecting the Future Product Narrative: You will be the strategic voice that partners with the Product team to ensure athlete and consumer insight is pulled to the front of the product development process. This means helping to shape the future of our product pipeline based on consumer needs and defining the core emotional stories that will resonate with consumers, ensuring every launch is set up for maximum impact. Your foresight guides the entire journey, from long-term vision to setting the stage for the Creative Studio to go and build the stories and content that will connect with our consumer.
- Global Brand Strategy, Vision & GTM Ownership: You are the global orchestrator of our brand's annual vision. You will champion the annual brand plan, driving global alignment with all regions and channels to ensure a single, powerful narrative is executed worldwide. This process ensures every regional execution contributes to our collective long-term strategic picture laddering up to the On long range priorities (LRP).
At a seasonal level, you will champion your vertical driving consumer centric GTM plans that will allow our creative, channel and regional teams to deliver integrated plans that drive deep consumer connection and commercial success.
- Creative Vision and Oversight: Act as the authoritative "client" and chief storyteller for all brand initiatives. You will author the marketing briefs that initiate every campaign for the vertical. You are fundamentally accountable for ensuring that seasonal campaigns are consumer first.
- Proving Impact and Driving Growth: You will be the advocate of measurement for the vertical. You will translate performance metrics into strategic insights, ensuring brand and regional goals are met. This insight will feed directly into key business reviews and executive decks, fueling continuous business growth and proving the brand’s impact.
Your Story
- You have 8–10 years of professional experience in Brand Marketing, Brand Strategy, or Integrated Marketing.
- Proven track record of leading brand positioning initiatives, product launches, and integrated brand campaigns across a range of scales.
- Ability to define and evolve brand vision and positioning, translating strategy into clear, actionable plans for a broad set of stakeholders.
- Strong understanding of the end-to-end go-to-market (GTM) process.
- Deep passion for and understanding of the consumer, as well as the competitive landscape across the Lifestyle business.
- Demonstrated ability to lead cross-functional teams and align brand initiatives and GTM plans across Product, Commercial, and key Marketing stakeholders, including Creative, Channels, and Regions.
- Ability to balance strong creative instinct with data-driven, measurable outcomes.
- Excellent communication skills and sound decision-making under pressure.
The Team
As strategic brand experts, we serve as the architects of On’s long-term vertical vision. Our team collaborates with cross-functional teams, including creative studio, athlete integration, channel, and product teams. We thrive in a culture of collaboration, trust, resourcefulness, and mutual support, fostering an environment where fewer, bigger and better ideas can truly cut through a world of noise.
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.