GULF, Libya & Egypt Cardiometabolic Brand and Customer Manager

Job Description

GULF, Libya & Egypt Cardiometabolic Brand and Customer Manager

Location: Dubai, UAE 
Regional responsibility: GULF, Libya & Egypt

About the Role

The GULF, Libya & Egypt (GLE) Cardiometabolic Brand and Customer Manager will lead our cardiometabolic portfolio in a strategic and highly visible role.

This position has two main pillars:

1. Lead a major new launch in cardiovascular (lipid-lowering) – shaping and executing the launch strategy for one of our most important future growth drivers in the region.

2. Manage our established diabetes portfolio – overseeing a solid, established brand/franchise and maximizing key opportunities across the GLE markets.

You will be responsible for market understanding, brand strategy development and execution, cross-functional leadership, and close partnership with Sales and other key functions.

Key Responsibilities

Brand Strategy & Planning

• Lead the development and implementation of GLE brand strategies for the cardiovascular launch and established diabetes portfolio.
• Translate global/cluster strategies into localized, insight-driven brand plans for GULF, Libya and Egypt.
• Define clear objectives, positioning, value propositions and key messages for priority customer segments.
• Develop annual brand plans and tactical plans with clear KPIs and performance measures.

Cardiovascular Launch Leadership

• Own the end-to-end launch strategy and execution for the new cardiovascular lipid-lowering brand.
• Drive launch readiness: milestones, success metrics, go-to-market model, and resource planning.
• Lead pre-launch and launch activities, including KOL and stakeholder engagement and impactful launch campaigns.
• Monitor competitive dynamics and adjust launch tactics to secure strong and sustainable uptake.

Established Diabetes Portfolio Management

• Manage and optimize performance of the established diabetes portfolio across GLE.
• Identify and prioritize growth and defense opportunities by segment, geography and channel.
• Execute tactical initiatives to sustain and grow market share, brand equity and profitability for the existing brands.

Market & Customer Insights

• Build deep understanding of the cardiometabolic (with focus on cardiology) landscape in GULF, Libya and Egypt.
• Analyze market data, competitive intelligence and treatment patterns to identify opportunities and risks.
• Generate and apply actionable customer insights from HCPs, KOLs and payers to guide strategies and tactics.

Digital & Omnichannel Engagement

• Design and implement digital and omnichannel initiatives (e.g., email, webinars, remote engagement, web content, compliant social/digital channels) supporting both the launch and established portfolio.
• Integrate digital and field activities to deliver a coherent customer experience.
• Use analytics to track engagement and impact, adjusting content, targeting and channel mix based on insights.

Cross-Functional Leadership & Collaboration

• Lead the cross-functional brand team (Sales, Market Access, Policy, Medical, Regulatory, Finance, etc.) to ensure aligned and integrated execution.
• Partner with Market Access and Policy to support access, pricing and policy initiatives aligned to brand priorities.
• Collaborate with Medical Affairs to ensure scientifically sound, compliant communication and strong medical–marketing synergy.
• Manage agencies and external partners to deliver high-quality promotional and educational materials.

Execution, Performance & Compliance

• Work closely with Sales to ensure strong execution in the field, including clear direction, tools and training.
• Track performance versus KPIs (sales, market share, uptake, digital metrics, engagement) and adjust plans accordingly.
• Ensure all activities comply with internal policies, ethical standards and local regulations.

Qualifications & Experience

Required:

• Bachelors Degree in any relevant field (Pharma/Business)
• Minimum 5 years of experience in the pharmaceutical industry.
• Proven experience in marketing and/or brand management with responsibility for strategy and execution.
• Direct experience working in the GULF pharmaceutical market.
• Strong analytical skills, with the ability to translate data and insights into effective strategies and actions.
• Excellent communication and presentation skills; able to influence and align diverse stakeholders.
• Demonstrated ability to lead cross-functional teams and drive results in a matrix environment.
• Ability and willingness to be based in Dubai.

Preferred:

• Direct experience working in the GULF pharmaceutical market is preferred
• Experience in the Cardiometabolic and/or Cardiology therapeutic area
• Proven experience with product launches, ideally in cardiovascular or other specialty areas.
• Strong background in digital/omnichannel marketing.

Travel Requirements

• Willingness and ability to travel within the GULF, Libya & Egypt region as business needs require.

Required Skills:

Adaptability, Adaptability, Agile Methodology, Animal Health Sales, Brand Equity, Brand Management, Brand Strategy, Cardiology, Coaching, Communication, Creative Campaign Development, Ethical Standards, Goal Feedback, Go-to-Market Strategies, Interpersonal Relationships, Launch Strategy, Market Access, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Pathophysiology, People Management, Pricing Strategies {+ 5 more}

Preferred Skills:

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Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

03/13/2026

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