GTM Operations & Automation Lead

The Opportunity

At Enigma, we believe that the future of the small business economy is driven by data. Enigma provides the most comprehensive data about the identity and financial health of nearly every small business in the country. Our customers use our unique product to make smarter credit-related decisions and to better serve their small business customers. We're rapidly growing and looking for talented individuals to help us change the landscape of small business financing.

As we scale, we’re looking for a GTM Operations & Automation Lead to build the systems, workflows, and insights that power our sales and marketing engine. You’ll own automation across the GTM stack by turning manual effort into seamless execution and help leadership make data-driven decisions that drive growth.

What You’ll Do

As a GTM Operations & Automation Lead at Enigma, you will design and automate workflows that power our sales and marketing engine. You’ll build scalable systems for lead follow-up, personalized outreach, and performance insights by removing bottlenecks and driving conversion. You’ll partner closely with GTM leadership to shape strategy and provide the data that informs key executive decisions. Your work will directly impact Enigma’s top-line growth and help world-class financial services and B2B SaaS companies discover the value of Enigma’s unified business identity graph.

We Are Looking for Someone Who

• Design and Automate GTM Workflows:
Build and optimize automated processes for lead routing, follow-up, personalized outreach, and quote creation. Eliminate friction points to improve conversion and team efficiency
• Integrate and Maintain GTM Systems:
Connect and maintain key tools (CRM, marketing automation, analytics) to ensure clean data flow and a unified customer view
• Deliver Insights and Reporting:
Generate GTM performance metrics, dashboards, and insights that inform strategy, forecast accuracy, and executive decision-making
• Enable Sales and Marketing Teams:
Equip GTM teams with automation tools, data visibility, and streamlined processes to increase impact and speed
• Support Campaign Execution:
Partner with Marketing to launch and optimize email, social, and web campaigns by driving engagement and qualified pipeline

What Makes This Role Exciting?

• Impact and Ownership: You'll own the infrastructure and analytics driving Enigma’s top-line growth
• Strategic Reach: Your work directly shapes how we sell, market, and engage the world’s leading financial and B2B SaaS companies
• Market-Changing Technology:  Help bring to life Enigma’s unified business identity graph by transforming how companies prospect, onboard, and manage risk
• Executive Partnership: Work hand-in-hand with GTM leadership. Your insights won't sit in a deck; they'll drive how we make decisions and shape strategy

Our Ideal Candidate

• Holds a technical  or analytical degree (Engineering, Mathematics, Statistics, Computer Science) 
• Communicates with excellence—both written and verbal and has experience presenting to C-level executives, understanding Enigma’s brand and voice
• Working knowledge in Python, SQL, or Spark to extract, manipulate, and analyze data in a business context (or has a willingness to learn quickly)
• Has experience working with GTM tools such as Clay, Hubspot, and Salesforce
• Has strong analytical and problem-solving skills with the ability to structure ambiguous problems, develop strategies, and orchestrate their execution 
• Ability to navigate complex organizations and build strong cross-functional relationships
• Is driven by customer empathy, analytical rigor, and strategic thinking

Bonus Points If You

• Have experience in financial services, fintech, payments, or data/SaaS industries
• Have prior exposure to data products, APIs, business intelligence tools, or machine learning concepts

About Us

At Enigma, we’re building the single, most reliable source of data on businesses to power the future of financial services. By engineering better data from hundreds of public and third-party sources, we aim to tell the complete story of every business, so that companies of every size can access the financial services they need to grow and thrive. 

Our core values – generosity, curiosity, ingenuity, & drive – guide everything we do, from how we make our most important product decisions to how we work with and support one another on a daily basis. We’re a team of curious, driven individuals with diverse backgrounds and skills, but we’re all passionate about engineering deeper understanding through data—together. If this resonates, we would love to hear from you! 

We are proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Salary Range: $80–$120,000

A note on salary ranges: we pride ourselves on paying competitively for our size and industry. Salary is one piece of a total Enigma compensation package that includes additional benefits and opportunities. All of our compensation packages include equity because we believe 100% of Enigma employees should have the option to purchase ownership in the company and benefit from the value we’re creating together.