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GTM Enablement Communication Specialist
Job Description
GTM Enablement Communication Specialist
The Role:
As a GTM Enablement Communication Specialist, you will lead high-impact projects focused on the execution and optimization of our global Go-To-Market communication channels. This role is a primary point of contact for how our field teams receive, consume, and interact with critical information.
Operating with significant autonomy, you will navigate a high degree of complexity to ensure our content platform (Highspot), field memos, and webinars are not just operational, but strategically aligned to seller behavior change and business growth.
How You’ll Contribute:
As a Specialist , you are expected to manage complex cross-functional dependencies and lead specialized initiatives. Your focus areas will include:
Communication Project Leadership: Lead the end-to-end execution of multi-channel communication programs (field memos, Slack updates, and newsletters), ensuring message consistency across the GTM organization.
Content Platform (Highspot) Mastery: Act as the primary administrator for the Highspot platform. This includes building "Spots," governing content architecture, and identifying patterns in usage to improve seller efficiency.
Strategic Enablement Support: Collaborate with internal stakeholders to translate business priorities into field-ready messaging. You will link daily work to long-term enablement goals, ensuring communications drive specific outcomes..
Webinar & Event Operations: Manage the production and technical operations for large-scale field webinars, ensuring a seamless experience for technical and non-technical audiences alike.
Analytical Decision-Making: Proactively gather and synthesize metrics from our communication channels and content platforms. You will use this data to provide recommendations to leadership that shape future enablement strategies.
Operational Excellence: Triage and manage the enablement team’s communication inbox and Slack channels, solving complex stakeholder requests with speed and empathy.
What You’ll Bring
The ideal candidate will embrace the transformative nature of this role. As we continue our evolution, we require you to build capability and institutionalize best practices within GTM Enablement.
Experience: Proven experience in Sales Enablement, Marketing, or Corporate Communications, preferably within a technical or open-source environment.
Technical Expertise: Hands-on experience with Content Management Systems (CMS) like Highspot (accreditation a plus) and communication tools like Slack and Google Workspace.
Execution & Project Management: Demonstrable ability to manage the execution of projects within a department, aligning resources and efforts with strategic goals while meeting scope and budget constraints.
Influencing & Empathy: Strong ability to maintain continuous, open, and consistent communication with stakeholders. You can persuade small groups to align with key ideas and simplify complex information for the field.
Strategic Thinking: An intermediate understanding of business acumen - you can evaluate how your communication plans impact the long-term objectives of the GTM function.
Adaptable Resilience: Ability to navigate ambiguity and maintain a positive, constructive approach during periods of high demand or organizational change.
Education: BSc/MSc in Communications, Marketing, Business, or a related field, or equivalent practical experience.
Job
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