Growth Marketing Strategy Manager

We are seeking an exceptional Growth Marketing Strategy Manager to join our Growth Marketing team (under the Product org). This role will report to the VP of Growth Marketing. 

You will define and shape how we will drive Garner adoption at our largest clients. You’ll own the engagement strategy at our clients and launch marketing campaigns (e.g., email, SMS, direct mail, creating custom marketing assets) to drive member sign-ups and engagement with Garner. You will serve as the strategic marketing partner to our Client Management teams. As Garner scales fast, you will also be responsible for building scalable, automated, and efficient processes and tools (including building AI tools). This is a highly strategic and collaborative role at the heart of our growth engine - helping us engage more members and ultimately improve health outcomes at scale.

Where you will work:

This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday. 

What you will do:

• Lead marketing strategy & execution at clients: You will own the strategy and execution of custom multi-channel communication strategies at key clients in your book of business, aligned to their unique employee demographics, communication channels, and business objectives.  
• Develop and execute custom client marketing campaigns: You will launch multi-channel campaigns (e.g., email, SMS, direct mail, employer-sent communications on Garner) and leverage marketing automation tools (Iterable) to build & optimize campaigns. You’ll develop new assets for our marketing asset library - including custom marketing collateral for our largest clients - working with our designers.
• Serve as an expert consultant to Sales, Client Management, and Clients: You will serve as a trusted strategic advisor and subject matter expert, making sure stakeholders understand Garner’s approach to engagement. You’ll also pilot marketing campaigns at key clients and work with the broader Growth Marketing team to scale proven engagement tactics across the rest of our book of business.
• Analyze data to measure & optimize campaign performance: You will own a data-driven approach to performance measurement and optimization by providing regular client-specific reporting on marketing performance to clients and internal stakeholders.
• Build Scalable Processes & AI tools: You will automate workflows and build AI tools for engagement marketing - making us more efficient in how we work with stakeholders and how we track, strategize, and execute on member engagement. 
  
  

The idea candidate has:

• 5+ years of experience in member engagement, lifecycle marketing / user acquisition, marketing ops, growth marketing, client services, and/or growth marketing. Experience from a management consulting firm, high-growth start-up, marketing agency, or digital health tech company is preferred 
• Understanding of cross-channel marketing platforms, preferably Iterable, and tactical execution of email, segment, and campaign builds
• Basic design experience for marketing collateral (e.g., Google Slides, Figma)
• Executive-level communication and presentation skills, with the ability to articulate complex marketing concepts to internal and external stakeholders 
• Results-oriented strategic thinker & problem solver who can break down ambiguous, complex problems, proactively identify opportunities, and translates vision into action - all while managing multiple complex client initiatives simultaneously 
• Bias for innovative & experimentation, constantly seeking to test new growth tactics and channels and partner with cross-functional stakeholders to bring new ideas to life  
• Collaborative leader who builds strong relationships across internal teams (Sales, Client Management, Product, Data) and with senior client stakeholders  
• A self-starter with the ability to thrive in a fast-paced, dynamic start-up environment 
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

This is a unique opportunity to join a fast-growing company in a transformative role, helping shape the future of healthcare.

Compensation Transparency:

The target salary range for this position is$145,000 - $190,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.