The Growth Marketing Manager will build, manage, and optimize multichannel marketing campaigns to drive interest, consideration, and engagement among key district partners and school-leaders. This person owns campaign strategy, messaging development, asset creation, and GTM execution across multiple audience segments—using data to continually test, learn, and improve performance.
This role requires a highly organized, data-driven marketer who is skilled in HubSpot, understands how to build powerful automated workflows, and can translate insights into persona-specific materials and 1:1 messaging. The ideal candidate is collaborative, curious, execution-focused, and comfortable working in a fast-paced, dynamic environment. They will reinforce key value propositions and support growth across all segments while helping our Sales and Account Management teams develop pipeline.
Swing Education is proud to be a Minority-Owned Business; our co-founders, including our CEO, CTO, and COO, are people of color. One of our founders is a woman of color. Our board of directors is also 60% female and 75% people of color. Swing Education strives to embrace Diversity, Equity, and Inclusion across the company, and embraces these values not only in its corporate hiring decisions but also in its day-to-day interactions with and management of Swing Subs. Over 50% of our staff are women, and 60% are people of color (30% underrepresented groups).
This position is expected to operate in line with our Core Values:
- Deliver WOW to Schools and Subs
- Be Curious, Stay Curious
- Win as a Team
- Live Diversity, Equity, and Inclusion
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Build and manage integrated multichannel campaigns (email, webpage, one-pagers, thought leadership content, and sales outreach) to drive engagement and support funnel movement across personas (e.g., C&I, HR, SPED, site leaders).
- Develop and maintain a full-year campaign calendar including strategic tentpoles, persona-driven messaging themes, product-led initiatives, and regional activation moments.
- Partner with Sales and Product Marketing to inform and refine messaging and positioning for different personas, priority regions, and product upgrades.
- Use AI tools and Signals (e.g., NationGraph) to identify relevant moments—grants, legislation, meeting minutes, hiring needs, strategic plans—and translate these into campaigns and 1:1 outreach programs.
- Develop and maintain evergreen nurture campaigns that help cultivate demand, deepen engagement with qualified prospects, and support sales touchpoints.
- Partner with Marketing Ops to build HubSpot workflows that notify sales of new buying signals or high-intent engagements, enabling timely follow-up.
- Collaborate with marketing ops to develop and improve scoring models to help sales prioritize outreach.
- Support SMB and expansion segments with targeted campaigns that enable account managers to drive incremental revenue based on usage and product needs.
- Develop and distribute enablement assets—email templates, messaging frameworks, call scripts, one-pagers, and guidance documents—to support sales execution.
- Collaborate with senior leadership to support executive-level campaigns (CEO/Vice President POV content, strategic outreach).
- Produce insights reporting, including performance data, buyer-signal trends, and recommendation summaries to improve future campaign execution.
- Manage ongoing requests from Marketing, Sales, and Operations partners: campaign execution, tactical support, and asset updates.
REQUIREMENTS AND QUALIFICATIONS:
- 3–6+ years of experience in lifecycle, growth, product, or demand-gen marketing in B2B environments.
- Demonstrated experience building full-funnel campaigns across email, web, landing pages, and nurture paths.
- Hunger to leverage AI tools to improve effectiveness, efficiency, and performance.
- Strong HubSpot expertise—workflow automation, lead scoring, segmentation, and campaign reporting.
- Strong copywriting and content development skills; ability to adapt tone for different personas.
- Experience translating product value propositions into targeted messaging and sales enablement assets.
- Analytical mindset with comfort interpreting performance metrics, diagnosing funnel friction, and making data-based recommendations.
- Ability to partner cross-functionally with sales, product, account management, and marketing ops to execute successful GTM plans.
- Commitment to learning, experimentation, and continuous improvement.
- Strong project-management skills; comfortable owning timelines and working across multiple priorities.
Applicants must be legally authorized to work in the United States. At this time, we are unable to sponsor or take over sponsorship of employment visas.