Growth Marketing Lead, Retail Insurance

05/18/2026

Address:

250 Yonge Street

Marketing

BMO Insurance is seeking a dynamic and results-oriented Growth Marketing Lead specializing in Retail Insurance. As the lead, you bring a strong combination of strategic thinking, lifecycle marketing expertise, digital execution, and content optimization to drive sustainable business growth. This role is focused on growing and amplifying the Retail Insurance portfolio through internal and external partner channels including BMO Bank, Blue Rewards, and other strategic distribution partners. You will take a full-funnel, full-lifecycle view of the business, identifying opportunities to deepen engagement, drive cross-product adoption, improve retention, and increase long-term customer value.

You will act as a key consultant and growth partner, working closely with cross-functional stakeholders to design and execute integrated growth initiatives. Leveraging data, customer insights, and experimentation will be central to your approach, enabling you to optimize nurture journeys, content engagement, and channel performance across the customer lifecycle. Your ability to translate business strategy into actionable marketing plans, paired with a deep understanding of lifecycle marketing, partner enablement, and digital best practices, will be critical to your success.

KEY RESPONSIBILITIES:

Strategic Development & Consultation:

• Consult with stakeholders to develop comprehensive growth and lifecycle marketing solutions for the Retail Insurance portfolio across internal and external partner channels.
• Develop data-driven growth strategies informed by customer lifecycle insights, partner performance, and business priorities.
• Provide expert guidance on growth initiatives including lifecycle design, cross-sell and upsell opportunities, partner activation strategies, content planning, and performance optimization.

Lifecycle & Growth Marketing Execution:

• Develop, implement, and measure lifecycle marketing programs focused on engagement, retention, cross-promotion, and value realization across the Retail Insurance portfolio.
• Design and optimize customer journeys including onboarding, nurture, cross-sell, renewal, and retention programs.
• Collaborate with product, marketing, channel, CRM, and partner teams to ensure cohesive execution and alignment with business outcomes.

Partner Channel Enablement:

• Lead growth initiatives in partnership with internal and external channels such as BMO Bank, Blue Rewards, and other strategic partners.
• Identify opportunities to expand reach, improve conversion, and deepen engagement through partner-driven experiences and content.
• Support the development and execution of partner growth programs and campaigns.

Content & Experience Optimization:

• Contribute to the development and optimization of content that supports lifecycle engagement, education, and cross-product discovery.
• Ensure content and experiences align with BMO brand guidelines, design system standards, accessibility standards, and regulatory requirements.
• Optimize digital experiences across web, mobile, and partner surfaces to improve engagement and customer value.

Analytics & Reporting:

• Leverage analytics and customer data to identify high-impact growth opportunities across engagement, retention, and cross-sell.
• Develop regular and ad-hoc reporting to track lifecycle performance, partner effectiveness, and growth initiatives.
• Analyze results and provide actionable insights to continuously refine strategies and improve customer outcomes.

Stakeholder Collaboration & Relationship Management:

• Build and maintain strong relationships with internal partners including product, CRM, analytics, compliance, creative, and channel teams.
• Collaborate closely with external partners to support shared growth objectives and program execution.
• Act as a growth marketing subject-matter expert within cross-functional teams.

Operational Excellence & Compliance:

• Execute service requests, transactions, and operational tasks within established service level agreements.
• Monitor compliance with BMO policies, legal, privacy, brand, and design standards, escalating risks as required.
• Document and maintain operational processes related to lifecycle marketing, partner programs, and growth initiatives.
• Coordinate and execute growth activities, proactively identifying and resolving issues to ensure smooth delivery.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5–7 years of progressive experience in digital marketing, with a strong focus on growth, lifecycle, or retention marketing.
• Proven experience developing and executing lifecycle or growth marketing strategies within complex, multi-channel environments.
• Strong understanding of customer lifecycle marketing, partner-based distribution models, and digital engagement strategies.
• Experience across digital channels including email, content, paid media, on-site optimization, and partner integrations.
• Proficiency with analytics tools such as Adobe Analytics, Google Analytics, PowerBI, or similar platforms.
• Experience designing and optimizing customer journeys and nurture programs.
• Strong analytical skills with the ability to translate data into clear growth recommendations.
• Excellent project management, communication, and stakeholder management skills.
• Familiarity with experimentation, A/B testing, and optimization methodologies.
• Knowledge of accessibility standards and digital content best practices.

NICE-TO-HAVE:

• Experience working in financial services, banking, or insurance.
• Experience with CRM or marketing automation platforms.
• Familiarity with loyalty or partner-led growth programs.

$69,000.00 - $129,000.00

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.