Growth (Content Strategy)

Job Description: Growth & Marketing

Location: Bangalore (Koramangala)
Experience: 1 to 2+ years in Growth Roles, coming from an Engineering Background, have executed data-backed campaigns in Performance, SEO, Organic Funnel & all things growth. Folks who think they can learn are encouraged to apply. Only in-office role.

**About SuperKalam:**
SuperKalam is an AI-powered edtech platform designed to revolutionize personalized learning. Our mission is to build the ultimate "Super Mentor" for students, starting with UPSC preparation & launching the next category. Key global & Indian investors, founders & YCombinator back us.

Key Responsibilities:

1. Content Strategy & Execution
   • Lead the creation of high-quality, engaging, and informative content for blogs and social platforms.
   • Identify trending topics, keyword opportunities, and user needs to create impactful content tailored to our TG.
2. SEO Optimization
   • Own the SEO strategy, including keyword research, on-page and off-page optimization, and backlink acquisition.
   • Optimize blog content and landing pages to drive organic traffic and improve search engine rankings.
   • Track and analyze website performance using tools like Google Analytics, SEMrush, or Ahrefs, and implement data-driven improvements.
3. Social Media Growth
   • Develop and manage organic content for prominent social media platforms like Instagram, Twitter, YouTube, and LinkedIn.
   • Create and maintain a consistent posting schedule, ensuring content resonates with our audience.
   • Engage with the online community by responding to comments, participating in discussions, and driving meaningful interactions.
4. Performance Tracking & Reporting
   • Monitor key metrics like organic traffic, engagement, and conversion rates.
   • Generate regular performance reports with insights and recommendations to improve content effectiveness.
   • Work closely with the product and growth teams to align content initiatives with broader company goals.

Skills & Qualifications:

• Proven experience in content strategy, blog management, and social media growth.
• Strong aptitude to learn SEO best practices, including keyword research, on-page, and off-page optimization.
• Intent to get Hands-on experience with tools like Google Analytics, Internal Data Analytics tools (MixPanel, PostHog), SEMrush, Ahrefs, or similar.
• Leadership experience managing teams and working in a fast-paced environment.
• Familiarity with AI tools for content creation and optimization is a plus.

Why Join SuperKalam?

• Lead the organic growth strategy for a fast-scaling, Y Combinator-backed startup.
• Work with a passionate team dedicated to reshaping education for millions of students.
• Competitive salary, flexible working environment, and opportunities for rapid professional growth.