GROUP DIRECTOR
Growth Analytics, Advanced Analytics EMEA - working on Intuit
ROLE OVERVIEW
The Group Director, Advanced Analytics EMEA, is a leader in the Analytics sub-discipline,
The role is accountable for defining leading the analytics function on the Initiative Intuit account.
The Group Director will
- Lead the Initiative Analytics function on the Intuit Account
- Work with the Intuit Analytics Team, and wider Initiative account team co-develop projects and workstreams
- Ensure that all projects and work conducted by the team are to a high standard, relevant and fit for purpose
- Endeavour to push boundaries and innovate where appropriate
- Inspire and evangelise the power of analytics in driving growth and solving client problems
- Expand the Analytics remit, defending and embedding the overall analytics footprint into Intuit’s business
- Responsible for the overall measurement and test and learn framework.
EXPERIENCE
- Leadership and Team Management: Proven experience in managing and mentoring analytics team members within a media agency or client-side media/marketing team, ensuring the delivery of high-quality insights while fostering a culture of continuous improvement and development.
- Strategic Project Oversight: Strong project management skills with experience in media agency or client-side settings, ensuring complex analytics projects are aligned with business objectives and media strategies while meeting deadlines and delivering measurable value.
- Client-Focused Analytics Expertise: Ability to act as a key liaison for clients or internal stakeholders within a media agency or client-side media/marketing team, ensuring analytics outputs align with client goals and enhancing relationships through strategic insights and clear communication.
- Innovation and Data Solutions Development: Experience collaborating with data science and engineering teams in a media agency or client-side role to develop advanced data solutions, driving innovation in areas like econometrics, clustering, and predictive analytics.
- Strong Communication and Business Acumen: Exceptional communication skills, with the ability to translate complex statistical and analytical findings into actionable insights for non-technical stakeholders, demonstrating a solid understanding of media efficacy and investment strategies.
- Expertise in Econometrics and Media Mix Modelling: Extensive experience in specifying, building, and presenting econometric models to assess media mix effectiveness, providing insights into campaign performance and return on investment.
- Implementation of Measurement Frameworks and Test and learn strategies. Be able to demonstrate a proven track record of leading on measurement and test and learn frameworks
- Media Agency Experience: Proven track record of working within a media agency, with a deep understanding of the complexities and dynamics of media investment, planning, and optimisation.
- Analytical Project Leadership: Demonstrated ability to lead the development and execution of complex media analytics projects, ensuring that methodologies and outputs are aligned with client business objectives.
- Clear Communication of Complex Insights: Highly skilled in presenting technical findings to both technical and non-technical audiences, translating complex econometric analysis into actionable recommendations that drive strategic media decisions for clients.
- Strong aptitude and curiosity. Be willing and prepared to seek unique solutions to client problems and not try and force-fit out of the box solutions. Innovation is key and application of different techniques to problems is critical.
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. We are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
The Perks
- Flexi–leave, with 25 days annual leave to be taken as minimum.
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Electric vehicle salary sacrifices car scheme
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!