The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Search & Social platforms. This role requires you to develop best in class strategies and management across the Performance disciplines on assigned clients.
Job Description:
Key responsibilities:
- Plan, launch, and optimize paid search campaigns across platforms (e.g., Google Ads, Microsoft Ads).
- Conduct keyword research and competitor analysis to inform campaign strategy.
- Optimize landing pages to improve Quality Score, conversion rates, and user experience.
- Monitor and report on paid search performance, identifying opportunities to scale or refine campaigns.
- Develop and manage paid social campaigns across platforms such as Meta, TikTok, LinkedIn, YouTube, Pinterest, and X.
- Optimize targeting, bidding, and ad formats to maximize ROI across social campaigns.
- Track performance metrics: reach, engagement, CTR, conversions, ROI, ROAS
- Identify and act on social trends, platform innovations, and new content opportunities.
Client Service 20%
- Managing client relationships and expectations
- Deadline and Project management
- Strategy guidance and input in order to drive the business objectives.
- Responsible for the quality of work completed by you and your team.
- Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented.
- Attend key client and media brand meetings
- Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration
- Drive effective collaboration across Media Brand teams.
Required Skills & Experience
- 5+years experience in search and social media advertising.
- Strong understanding of SEO, SEM, PPC, and paid social best practices.
- Proficiency with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
- Excellent analytical skills with the ability to interpret data and create insights.
- Familiarity with attribution models and tracking (UTMs, pixels, tags) is a plus.
- Highly detail oriented, organized, and results driven.
- Strong communication skills—able to translate data into clear recommendations.
- Curiosity and adaptability in a rapidly changing digital landscape.
- Collaborative mindset with the ability to work across teams.
Location:
Sandton
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Permanent