Global Marketing Manager

Job Description:

Drive commercial excellence of ABT through commercial channel marketing management with direct responsibility for Western Europe / APAC, etc. while developing and executing downstream and upstream marketing and brand strategy in ABT markets.

Strategy :

• Development and implementation of the Annual Regional Marketing / Brand Plan- Determine annual marketing strategy for the region according to the annual ABT commercial targets for the region (sales, profit, market share, etc).

• Develop and execute GTM plans for ABT new markets.

• Develop and drive ABT brand positioning, customers segmentation and targeting for the region.

• Plan and optimize products' portfolio and its positioning for the regions.

• Develop GTM strategy for the new/existing product launches for the marketing aspects.

• Plan brand equity development strategy and tactics for the regions.

• Collect and analyze market dynamic, trends and customers insights to provide inputs to sales and products teams to help the teams properly understand the market and make the right decisions

• Conduct marketing research on new products and brand perception to help sales and product in building effective strategic and tactical plans

• Drive competitive action plan based on business intelligence  

Execution :

• Execute the regional marketing and brand plan, translating strategy into effective commercial marketing activities that support sales and growth objectives.

• Deliver integrated marketing initiatives across channels, including campaigns, content, events, customer communications, and media activities.

• Plan and initiate demand and lead-generation activities to support regional commercial targets.

• Develop, manage, and localize marketing materials and assets in alignment with global brand guidelines and regional market needs.

• Lead and support product launches, regional events, congresses, and major marketing initiatives, ensuring high-quality execution.

• Execute brand equity- Initiate activities to strengthen awareness, positioning, and long-term brand value in the region.

• Collaborate with distributors/channel partners, field marketing managers & commercial leadership team to plan and execute regional marketing initiatives and annual marketing plans.

• Provide professional guidance and support for distributor / channel marketing communications, events, and product launches.

• Monitor performance through KPIs and analytics, using insights to continuously optimize marketing effectiveness.

• Partner with channel/local partner to build effective local marketing plan, localize marketing materials & create dedicated materials based upon needs & demand.

• Effectively manage the marketing budgets per region.

• Professional support in product launches, marketing materials localization, events execution, advertising, digital media, local KOL development etc.

Marketing department projects support :

• Support cross-regional & global marketing initiatives as required.

Job Requirements:

Critical Knowledge and Qualifications:

• BA & MBA in marketing, advertising, business management

• English and Hebrew- full professional proficiency

• Spanish, Russian, French- an advantage

• Knowledge of Office, Outlook and Internet applications

Critical Skills/technical know-how:

• Excellent project management skills, from strategy to implementation

• Creative thinking and initiative personality

• People quality, great communication skills

• Strong negotiation skills 

• Digital marketing

• Ability to build and manage projects both in strategic and operative levels

• Ability to work under pressure

• Excellent time management skills

• Results orientation

• Fast learner

• Digital savvy

Critical Experience:

• At least 5 years of experience in global marketing management roles

Operating Company:

Implant Direct

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.  Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.  An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.  Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.