Global Lead, Media & Public Relations

JOIN THE TEAM THAT’S POWERING PROGRESS

Building cities. Driving commerce. Saving lives. For over 100 years, Allison Transmission has powered the vehicles and technology that move our world forward.

What powers us? Our employees. From the first person hired by James Allison in 1915 to the thousands across the globe who work for Allison today, we’re driving progress everywhere because we employ top talent worldwide.  

Learn more about this role and how you can begin driving your career forward!

Benefits:

The below list features some of the benefits currently available. Eligibility may be subject to the terms and conditions of governing documents and available benefits may be subject to change at the company’s discretion.

• Choice of medical plans with prescription coverage

• Employer HSA contribution

• Dental & Vision Insurance

• Paid Parental Leave

• Short & Long-Term Disability

• Other voluntary benefits including: Critical Illness, Hospital Indemnity, Identity Theft Protection and Pet Insurance

• 401K with generous Company match & contribution

• Accrued Paid Time Off

• 12 Paid Holidays

• 8 hours paid volunteer time per year

• Robust employee wellness program

• Tuition assistance program & Dependent scholarship program

• On-site blood drives

• Voluntary employee groups open to all who wish to participate, including: Global Women’s Network, Emerging Professionals ERG, Multicultural ERG, Veterans ERG, Toastmasters Club, and more.

Job Description:

Primary Purpose of Role:

Lead media & public relations to manage our enterprise public image, enhance visibility and elevate brand reputation globally; align with global enterprise strategy, strategic imperatives, culture & values. Understand the target audiences and develop compelling, positive and memorable communications through exceptional story storytelling and networking skills.  

Key Responsibilities:

• Media Strategy, Planning & Processes – Develop and drive media relations strategies across all global markets; develop and update the annual media & PR calendar and own global media relations process and in/outsourcing policy.
• Relationship & Agency Management - Work closely with and be central point of contact for Media and Public Relations for: C-level Executive and Functional Leadership Global & regional teams: IR Relations (investors), Government Relations (government), HR / Internal Communications (employees, students), MS&S (customers), SCM (suppliers), Branding & Content, Marketing & Digital Communications Tier-one media, journalists, and influencers for all end markets & segments External Global PR Agencies manage and coordinate the network to ensure consistent and effective execution of PR activities in all regions. External customers: OEMs, Distributor Managed OEMs (DOEMs), distributor partners, end users / fleet.
• Content & Story Development
  Prepare and/or orchestrate the creation and distribution of corporate and local press releases and spokesperson briefings.
  Build impactful, memorable, positive stories which touch the hearts and minds (emotion); stories customized to resonate with all different key stakeholders, cultures and local media landscapes: from C-level executives, investors and bankers, media & journalists, purchasers, to OEMs, distributors, dealers, fleet managers. From cultures in North America, South America, Europe, Middle East & Africa to Asia Pacific.
• Executive Visibility & Press Conferences - Deliver executive visibility programs (interviews, panels), leadership talking points and organize and manage press conferences globally
• Media Training & Spokesperson - serve as the official voice of the company to the public and media; train or enable training (e.g. through 3rd party) for authorized corporate leaders to speak to media and in public. Crisis & Issues Response - Shape and deliver crisis with external parties and issues response, ensuring a coordinated and timely response. 
• Measure Impact – Track and analyze media coverage to gauge enterprise campaign effectiveness and reputation impact (Share of Voice, quality of coverage, sentiment analysis, PR Value etc.)
  Create & distribute regularly communications performance dashboard to key stakeholders.
• Brand consistency - Maintain a consistent corporate/enterprise narrative in our press releases and media collateral.

Key Performance Measures:

Track Global Media Coverage & Reach (through media monitoring software, report out by our PR /PAN agency network)

• Potential Audience Reach: The potential size of the audience that could have seen the coverage / Opportunity to See (OTS).
• Share of Voice (SOV): The percentage of media mentions our brand receives compared to competitors, PR Value or Advertising Value Equivalent (AVE).
• Quality of Coverage: Categorizing media mentions by tier (e.g., Tier 1, Tier 2 media) to assess the prestige and impact of the outlet.
• Geographical & End Markets Presence: The number of media mentions and their spread across different regions or countries and different market segments we operate in (On-highway, Off-highway, Defense).
• Crisis Communications: Evaluating the speed and effectiveness of communications during a crisis to protect the brand's reputation

Competencies and Behaviors:

The Highest Standards in Everything We Do

• Is widely trusted by others to deliver on what they commit to in a timely manner
• Reflects on mistakes and seeks to proactively address them
• Is transparent in their interactions and intentions
• Takes responsibility to deliver and can be counted on to deliver results in the right way
• Represents the company’s best interest at all times

Drive a Positive Customer Experience

• Thinks through the consequence of actions with different stakeholders
• Establishes effective and positive relationships with customers, peers and leadership teams
• Gains the trust of others through active engagement

Improve the Way the World Works

• Continually look to improve, evolve and advance our products, processes teams and self.
• Demonstrate agility, creativity, innovation and commitment to continuous improvement.
• Challenges status quo and finds creative solutions, has a bias for change, is eager to learn, is a self-starter and suggests innovative solutions that bring value to the organization.

Leveraging the Power of Teamwork

• Influence and lead others to better outcomes through inclusion and involvement.
• Bring people together and build bridges to connect people for common cause Allison and the community.

• Solves problems with peers in a professional and constructive way
• Is seen as a team player and cooperates with others within and outside own functional area and puts personal interests aside to achieve goals
• Encourages and demonstrates inclusion and collaboration with others finding common ground

Qualifications:

Bachelor’s or Master degree in Media & Public Relations, Communications, Marketing, English, Journalism or a related field. MBA preferred

Experience:

• 12+ years of experience in international public relations, preferably a mix of corporate/agency experience in a technology-focused industry, including leadership experience in a large multinational company
• Communication: Strong written & verbal communications and public speaking and presentation skills, with experience as a company spokesperson.
• Strategic Thinking: ability to develop and implement effective communication plans that align with organizational objectives.
• Media & Tech Savvy: A deep understanding of how different media outlets work and how to leverage them for the company's benefit. Adaptable for evolving digital trends, AI technology in specific.
• Organizational Skills: Strong planning and organizational abilities are necessary for managing multiple projects and campaigns simultaneously.
• Interpersonal Skills: The ability to build and maintain positive and strong relationships with media professionals and internal (Executive/Leadership) stakeholders.
• Able to work effectively in a matrixed, global organization, with cross-functional and intercultural collaboration skills.
• Must be native English speaker. Other: 1 other foreign language preferred

Scope Factors

• Responsible for budget & expenses for Media & Public Relations
• Responsible for Media and Public Relations globally for all end markets
• Matrix management with global and regional teams, sales team, marketing communications function.

Allison Transmission is an equal opportunity employer. We have opportunities for all qualified applicants regardless of age, race, color, sex, religion, creed, national origin, disability, sexual orientation, gender identity/expression or veteran status.

If you are an individual with a disability or a disabled veteran requiring assistance and/or reasonable accommodations reviewing any of the careers information, please contact us at ati+ask4max@service-now.com.

Please note that Allison Transmission will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Allison Transmission will not solicit money or banking information from applicants.