Global Head of Marketing Technology

• Champion the use of AI to transform BD tasks and workflows.

• Maintain deep expertise in available HSF Kramer AI tools, services and platforms, identifying impactful use cases and promoting adoption across BD teams.

• Inspire and enable teams to embrace AI-driven ways of working.

Data Strategy and Governance

• Set the data strategy for C&MS, ensuring clarity on sources of truth and identifying additional data needs.

• Collaborate with IT and other system owners to establish and maintain a best-practice governance framework.

• Implement a robust data maintenance and quality assurance plan.

Centre of Excellence (CoE)

• Establish and lead a virtual CoE for the operational management of C&MS.

• Ensure high standards of data quality, system performance, and service delivery.

Team Leadership

• Lead, mentor, and develop a high-performing team responsible for the management and optimisation of C&MS

• Foster a collaborative, inclusive, and innovative team culture.

• Set clear goals, provide regular feedback, and support professional development.

Adoption and Engagement

• Drive system adoption and user proficiency across the firm.

• Identify opportunities to save time and create value through improved system usage, training, and engagement initiatives.

Reporting and Analytics

• Lead the development of reporting and analytics capabilities within C&MS.

• Deliver actionable insights that enhance client engagement, campaign effectiveness, and strategic decision-making.

Product Management

• Oversee the full lifecycle of C&MS products, including selection, implementation, integration, and optimisation.

• Manage vendor relationships and contracts in partnership with Procurement, ensuring systems meet business needs and service levels.

Collaboration with IT

• Act as the primary liaison between IT and Business Development.

• Ensure seamless communication and alignment on system upgrades, integrations, troubleshooting and security.

WHS Obligations

• Comply with WHS obligations and responsibilities in accordance with the requirements for this role and, for leaders at any level, this includes adequately supervising and supporting team members to promote a safe and respectful workplace.

Key Performance Indicators:                  

• Strategy: Delivery of a 12–24 month roadmap aligned with business priorities within 6 months

• AI Transformation: Examples of AI use cases developed; time saved/productivity increased

• Data Governance: Data quality score (% of clean, complete, accurate records)

• CoE: SLA compliance rate; user satisfaction scores

• Adoption and Engagement: system usage rates across teams; training completion rates; user proficiency

• Reporting and Analytics: increase in usage rates of reports/dashboards; % of stakeholders using insights in decision-making

• Product Management: vendor performance scorecards; contract renewal efficiency; budgets met

• Collaboration with IT: number of successful integrations or upgrades; stakeholder feedback on collaboration effectiveness

Qualifications, skills, and experience

Essential qualifications

• Tertiary qualifications in Information Systems, Information Technology, Data Analytics, Business Intelligence combined with a focus on business or marketing

• 10+ years experience managing marketing technology platforms (eg Salesforce Marketing Cloud, Dynamics365, InterAction, Vuture, Marketo, Google Analytics, Quoros docs, Foundation, Intapp Intake, Expert)

• Professional certifications in Dynamics 365 or other CRM certifications, Google Analytics, Project Management, Data Governance of Data Management

Highly desirable qualifications

• An MBA or Master’s in a related field

• Strong project management and stakeholder management skills

• Ability to translate technical information for non-technical users

• Strong analytical and problem-solving capabilities

• Knowledge of data privacy regulations and IT security standards applicable to Martech systems

• Experience working in cross-functional teams bridging IT and business units

Skills

• Strategic and Technical Leadership: ability to develop and execute a long-term vision for marketing and client systems; strong understanding of AI tools and their application in business development and marketing.

• Data and Analytics: expertise in data governance, quality assurance, and reporting frameworks; ability to translate data into actionable insights for business decision-making.

• Team leadership: experience in building and leading a CoE or similar operational function; ability to motivate, develop, and manage high-performing teams.

• Systems and Product Management: skilled in system selection, implementation, integration, and optimisation; experience managing system upgrades, troubleshooting, and compliance in partnership with IT.

• Stakeholder Engagement: excellent communication and collaboration skills across technical and non-technical teams; Ability to influence and inspire adoption of new technologies and processes.

• Project and Change Management: strong project management skills with experience in change leadership and user engagement; ability to manage multiple priorities and deliver outcomes in a complex, global environment.

• Vendor and Procurement Collaboration: skilled in managing relationships with technology vendors and service providers; experience working with procurement teams to negotiate contracts and ensure service levels.

Experience

• Proven track record in leading system transformation projects, including AI integration and data strategy.

• Experience in vendor management, contract negotiation, and product lifecycle ownership.

• Experience working in the legal industry or other professional services environment is desirable.

Success Factors

Bringing my Best

• Is seen as a custodian of culture for the department and the firm

• Brings vision and expertise to progress complex projects and manage broad ranging priorities

• Strategically influences stakeholders on issues of importance

Creating Great Results

• Leverages data, knowledge of the firm and deep relationships to influence stakeholders

• Leads team to deliver valuable support and commercial advice to stakeholders

• Effectively engages stakeholders across business services to leverage expertise and build shared ownership of change

Supporting and Developing others

• Aligns team capability and resourcing to deliver on strategy and create value for the firm

• Keeps team feeling motivated and supported through challenging projects and work levels

• Makes a significant contribution to the development of team capability across the department

Enhancing the firm

• Plays a substantial role in shaping and implementing strategy

• Delivers projects and initiatives that add value to the business and create sustainable change

• Looks to the future and considers how they can help the firm to adapt

• Identifies and manages risk to ensure the best outcomes are realised

Working Pattern