TYLin is a globally recognized, full-service infrastructure consulting firm committed to providing innovative, cost-effective, constructible designs for the global infrastructure market. With over 3,000 employees throughout the Americas, Asia, and Europe, the firm provides support on projects of varying size and complexity. Together, we enhance conventional designs with smarter, more resilient systems. We provide people with better mobility. We steward precious resources by finding more sustainable solutions.
Key Responsibilities:
Strategic Leadership
Working with the Chief Marketing Officer, Global Head of Client Experience (CX) + Marketing, and the marketing leadership team, define and deliver a Martech Innovation Hub strategy, evolving annually with new investments in platforms, tools, and talent.
Working with initiative sponsors, continue to champion and embed AI-enabled solutions that accelerate and support proposal delivery, content development, enhance client engagement, and improve marketing, sales, and reporting/analytic efficiency.
Develop a future-focused Martech roadmap aligned to SP30 and enterprise digital transformation.
Create and implement a global digital marketing strategy and associated processes that drive full-funnel marketing impact, including brand awareness, lead nurturing, client engagement, and marketing positioning.
Technology & Systems Oversight
Partner with enterprise stakeholders (Chief Information Officer team, marketing systems leader, and others) to ensure Client Relationship Management (CRM) and marketing functionality are aligned with Enterprise Resource Planning (ERP)software deployment and other system integrations.
Working with the Sales Systems, CX, and marketing teams, optimize the current CRM foundation, expanding its capabilities and ensuring future integration with other enterprise platforms.
Lead the migration(s) to a modern Content Management System (CMS) platform, creating a scalable foundation for digital brand storytelling and client experience.
Oversee the current Martech stack (e.g., analytics, digital tools), ensuring interoperability, compliance, and long-term value as well as making recommendations for future investment and capability (e.g., automation, paid media, etc.).
Lead the development of digital marketing strategies, including Search Engine Optimization and Generative Engine Optimization, Search Engine Marketing, email marketing, and social media, to increase brand awareness, generate leads, and drive client engagement.
Partner with the CMO, CIO and external partners to ensure the sustained maintenance of best practices across the digital Martech stack.
Digital Marketing Strategy
Develop and execute integrated digital marketing strategies across paid media, social, email, and content channels to drive brand awareness and qualify leads in priority markets.
Own the strategy, execution, and optimization of all digital channels, including paid media (LinkedIn, programmatic, search), organic social media, email marketing, and website, ensuring integrated campaigns that support brand launches, thought leadership initiatives, and growth/sector-based growth marketing efforts.
Own campaign performance, budget optimization, marketing technology management, and analytics/attribution that demonstrate marketing's impact on pipeline and revenue.
Translate business objectives into measurable digital programs while managing vendor relationships and providing data-driven insights to continuously improve ROI across all digital investments.
People & Team Development
Manage, build, and evolve the Martech team, combining onshore expertise with offshore resources as needed.
Grow team capabilities year over year, ensuring the right balance of talent, technical specialists, and flexible resources.
Provide training and upskilling across pursuits, marketing, and communications teams to drive adoption of Martech tools and processes.
Partnerships & Collaboration
Partner with the Global Head of Brand to ensure Martech enables impactful campaigns and effective ROI measurement.
Collaborate with CX and Growth Marketing to elevate digital touchpoints throughout the client journey.
Work closely with Pursuits to streamline pursuit processes and enable consistent brand delivery.
Work closely with Sales Systems and on all interconnected systems and platforms to ensure collaboration, alignment, and efficient hand-offs.
Coordinate with Communications to ensure platforms and tools support both external content strategy and campaigns and internal engagement initiatives.
Engage with enterprise partners (IT, ERP, Finance, Human Resources) to align Martech with enterprise systems and data strategies.
Measurement & ROI
Establish clear metrics and dashboards to track Martech adoption, platform performance, and campaign impact.
Demonstrate ROI on Martech investments and ensure resources are prioritized for maximum business value.
Leverage analytics to refine strategies, improve adoption, and guide ongoing investment decisions.
Qualifications
15+ years in marketing technology, digital marketing, or similar roles within B2B or professional services.
Proven experience leading large-scale Martech transformations across global or multi-brand organizations.
Expertise across CMS, CRM, marketing automation, analytics, SEO/SEM, and paid media.
Experience leading the delivery of a comprehensive CMS system from start to finish, through research, development, deployment, training and measurement.
Familiarity with enterprise systems (ERP, CRM, HR, Finance) and their integration with marketing platforms.
Strong understanding of AI in marketing and sales applications.
Track record of building and managing global, hybrid teams (onshore and offshore/shared services).
Highly collaborative and flexible, able to influence senior leaders across business lines and corporate functions.
What Success Looks Like
A more sophisticated Martech function that evolves annually with new tools, platforms, and capabilities.
An optimized CRM system connected to enterprise platforms, enabling stronger alignment of client, marketing, and sales data.
A modernized CMS platform that enhances digital experiences and supports global brand storytelling.
Strong adoption of Martech and AI solutions across teams, resulting in measurable efficiency, quality, and growth.
A high-performing global team recognized for innovation, impact, and business partnership.
LI-Remote
TYLin offers a comprehensive total rewards package. Our benefits may include extensive medical, disability and life insurance coverage, continuing education benefits, paid time off, employee assistance program and a retirement savings plan with company matching contributions.
We encourage all candidates to explore our total rewards offering.
Collaboration, mission-driven focus, discipline, and leadership skills developed through military service benefit us all. Whether you are a Veteran, Guardsman or Reservist, a Military Spouse or you are planning to transition to civilian life in the near future, we welcome and value your application.
TYLin is an equal opportunity employer, and we prohibit discrimination and harassment of any type as protected by federal, provincial, state or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees. The company and its employees are required to comply with all local health authority, legal or lawful client requirements.