Global Brand Strategy & Integration Manager

Job Description

The Global Brand Strategy & Marketing Integration Manager is responsible for supporting the brand's positioning, and overall market presence across GM’s global markets to help drive core results. This role drives collaboration to bring efficiencies and consistency globally.

This individual will serve as the primary point of contact and central hub across global markets for brand strategy, content and product roadmap. They will represent the global perspective on strategy, tactical plans, and creative needs. Additionally, they will collaborate with global markets to develop and assess short and long term marketing plans that align with the overarching global brand marketing strategy.

This individual will work closely with cross-functional marketing teams to ensure a consistent, cohesive, and disciplined execution of the global brand vision.

This role is essential in identifying strategic opportunities to position the brand as a global Tier 1 leader. The individual will work closely with markets to contribute to the company’s EBIT, and market share goals while safeguarding brand standards.

KEY RESPONSIBILITIES/ACCOUNTABILITIES:

• Lead consistent global brand strategy across all markets that aligns with the overall business objectives and resonates with target audiences worldwide
• Lead campaign team in planning, executing, and closing projects within budget, schedule, and scope
• Facilitate and lead the annual roll-up of individual country/regional marketing plans into the broader global marketing plan
• Monitoring and evaluation of KPI’s, consumer sentiment across international markets, leveraging data driven insights to optimize marketing strategies
• Support integration and roll out of go to market plans for global markets
• Coordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activations
• Lead and manage the integrated global market process, leveraging agency partners as required
• Facilitate information and assets and enable connection between global leadership with international markets as needed and appropriate
• Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team
• Coordinate closely with counterparts on the product marketing team/channel leads to develop tools, materials and playbooks as needed to drive efficiency and collaboration around the globe
• Recommend and present solutions to management and other key stakeholders as requested on brand strategy and global topics
• Facilitate global best practice sharing session quarterly and ad hoc global learning sessions
• Orchestrate and manage onboarding of new markets to align with process, guidelines, and overall ways of working
• Support and fostering a culture of brand advocacy among international teams

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}. This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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