Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Hello. We are Haleon. A new global leader in consumer health. Shaped by all who join us. Together, we're improving the everyday health of billions of people. By growing and innovating our global portfolio of leading category brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum, through a unique combination of deep human knowledge and trusted science. In addition, we are succeeding in a company that we are in control of. In an environment in which we are co-creating.
The Go To Market LATAM Strategy Manager is responsible for leading the strategic and operational execution of Haleon’s commercial plans across Latin America, ensuring that brand strategies are effectively translated into market actions that drive growth, visibility, and availability across all channels.
Key Responsibilities:
Lead In-Store Execution: Oversee the implementation of in-store (Point of Sale) executions across the region, ensuring brand standards are consistently maintained and that promotional activities effectively engage customers.
Collaborate Cross-Functionally: Act as a liaison between sales teams, supply, distributors, and marketing departments to ensure cohesive execution of trade strategies. This involves understanding customer needs, managing distribution channels, and aligning marketing initiatives with sales objectives.
Analyze Market Trends: Conduct thorough analyses of market trends and consumer behavior to identify opportunities for growth. Utilize data-driven insights to inform strategic decisions and optimize trade marketing initiatives.
Manage Budgets and resources: Provide guidelines to efficiently allocate trade marketing budgets and resources to maximize return of investment ensuring cost-effective execution of marketing activities.
Develop Tailored Training Programs: Assess team needs to identify skill gaps and areas of improvement. Design training modules that address these gaps focusing on key fundamentals by channel.
Sales Force Effectiveness: Provide strategic alignment. Develop sales processes to be efficient and repeatable, allowing sales teams to focus on high value activities that drive conversations and customer satisfaction. Implement KPIs to assess effectiveness of sales initiatives ex: sales per representative, conversion rates, cost of service. Use CRM systems to provide actionable insights.
Define Route-To-Market strategy: Target & Segmentation prioritizing growth opportunities based on market size, coverage, profitability and competitive landscape. Aligning regional strategy with brand priorities while adapting to local consumer, trade and regulatory realities.
Why you?
Your Qualifications:
If you feel this is your next career step, apply now!
Job Posting End Date
2025-12-19
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.