Description -
Why this role exists
HP is shaping the Future of Work for enterprise customers. In UK&I, we’re accelerating growth by uncovering opportunities across our existing install base and net‑new acquisitions, turning demand into measurable pipeline in close partnership with Sales. This role leads omnichannel, account‑based marketing programs that generate high‑quality leads and convert them into marketing‑generated opportunities (MGOs)—with a clear, personal MGO target.
What you’ll do
Own the plan (Account‑based & omnichannel)
Build and execute 1 to few and 1 to many ABM programs for named Corporate Enterprise accounts (ITDM primary persona), integrating digital, content, events, paid media, email, and telemarketing into a single journey.
Align programs to HP’s Future of Work value propositions and UK&I priorities; ensure messaging resonates with CIO/ITDM needs around workforce experience, collaboration, AI‑ready compute, and secure, future‑ready IT.
Run integrated demand campaigns
Launch full‑funnel campaigns that create MQLs, accelerate Lead to Opportunity conversion, and drive incremental pipeline in install base and acquisition accounts.
Orchestrate omnichannel journeys: awareness, consideration, evaluation, conversion, optimising touchpoints (web, social, email, search, events, webinars, partner activity) for quality and velocity.
Measure what matters
Own a personal MGO goal and contribute to team MGO targets, track conversion rates, pipeline value, velocity, ROI, and contribution to revenue.
Use data to continuously improve audience targeting, content relevance, channel mix, and sales alignment; build dashboards that make performance transparent.
Partner to win
Collaborate daily with Sales leadership, account teams, category managers, channel enablement, and BDR/telemarketing to turn intent into meetings and opportunities.
Equip Sales with account insights, persona messaging, content kits, and plays; participate in deal acceleration initiatives and must‑win account strategies.
What you’ll bring (Expert level)
5-7 years in B2B enterprise marketing, with hands‑on ownership of ABM, demand generation, and pipeline creation in technology or adjacent sectors.
Proven success driving omnichannel programs that convert into qualified pipeline for enterprise ITDM audiences.
Strong stakeholder leadership: you can align Sales, Category, Channel, and external agencies to a single plan and deliver outcomes.
Data‑driven mindset: comfortable with marketing analytics, funnel KPIs, attribution, and experimentation to improve performance.
Exceptional communication and storytelling: you translate complex value propositions into clear, compelling narratives and assets.
Practical familiarity with modern martech stacks (e.g., marketing automation, intent/ABM platforms, analytics) and working with BDR/telemarketing motions.
Comfortable switching between strategic planning and hands‑on execution in a fast‑moving environment.
How you’ll work
Base: Reading offices (hybrid); travel: occasional (customer meetings, events, internal collaboration).
Embedded with Sales and account teams; regular participation in pipeline reviews, account stand‑ups, and campaign run‑rates.
Measured against MGO creation, Lead to Opp conversion, pipeline value/velocity, and program ROI.
What success looks like (first 12 months)
ABM programs live for priority Corporate Enterprise accounts, with clear hypotheses, KPIs, and test‑and‑learn loops.
Sustained flow of high‑quality enterprise leads that meet agreed acceptance criteria and convert to MGOs at target rates.
Demonstrable impact on install‑base expansion and net‑new acquisition pipeline, with Sales citing marketing as a key accelerator.
Diversity, equity & inclusion
HP is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you need adjustments during the hiring process, please let us know.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (United Kingdom)Travel -
25%Relocation -
Not SpecifiedEqual Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"