Shimano

Freelance Social Media Content Creator & Community Specialist (MTB / Road)

Eindhoven, The Netherlands Part time

Introduction

Are you a creative digital storyteller with a sharp eye for on-site content and a feel for online communities? We’re looking for a Freelance Social Media Content Creator & Community Specialist to support our marketing team during key events.

In this role, you’ll capture the energy of top professional athletes and teams at major races or events (E.g. World Cup MTB or World Tour Road) on the ground or offsite, translate it into engaging social content, and keep our community active and connected across our platforms. Working closely with our Digital and Content teams, you’ll help amplify our brand voice, strengthen relationships with athletes, teams, and creators, and deliver social-first content that resonates with fans worldwide.

If you thrive in fast-paced environments, know your way around Instagram and TikTok, and enjoy building genuine interactions online, this freelance role is made for you.

The Challenge

  • Create high-quality on-site video and photo content using your phone during key events and race weekends. 

  • Publish a steady flow of relevant, timely social content in line with our social media strategy. 

  • Collaborate with external photographers and videographers. 

  • Assist in planning and executing weekly social content calendars. 

  • Support digital campaigns and content activations across all social platforms. 

  • Engage with athletes, teams, and partners on social media to drive interaction and visibility. 

  • Assist with digital coverage of major events, including on-location posting and storytelling. 

  • Monitor social media performance and provide input on best-performing formats. 

  • Contribute ideas for new content formats, platform opportunities, and ways to grow our audience. 

  • Ensure consistency in tone of voice and visual identity across all channels. 

What are we looking for?

  • Have hands-on experience creating social content (video, reels, stories, short-form vertical content). 

  • Understand how communities think, feel, and interact online. 

  • Are confident capturing content quickly and creatively with your smartphone. 

  • Can work independently on-site and adapt to dynamic race or event environments. 

  • Enjoy engaging with fans, athletes, and stakeholders in an authentic, positive way. 

  • Are proactive, organised, and comfortable juggling multiple priorities. 

  • Bring fresh ideas, stay curious, and aren’t afraid to experiment with formats. 

  • Know Instagram, TikTok and YouTube shorts inside out and understand platform trends and behaviours. 

  • Communicate clearly and collaborate easily with internal teams and external creators. 

  • Have a basic understanding of analytics and can interpret social media insights. 

 

WHAT YOU BRING 

  • 2+ years of experience in social media, content creation, digital communication, or similar. 

  • Strong writing and storytelling skills in English (additional languages are a plus). 

  • Experience creating, editing, and publishing short-form content. 

  • Familiarity with planning tools, creator workflows, and social media best practices. 

  • A creative mindset with an eye for detail and timing. 

  • Ability to travel to key events when required. 

  • Experience with sports, events, or fast-paced environments is a big advantage. 

  • Knowledge of graphic or editing tools (CapCut, Photoshop, Lightroom, etc.) is considered a plus. 

  • The role is mostly on the weekends.

What do we have to offer?

Shimano and its subsidiaries offer a pleasant, informal working environment with colleagues who work well together, and are proud to work for Shimano. Next to good working conditions, Shimano offers you the opportunity to work in a responsible and challenging position within a dynamic, international and ambitious environment. Together we want to win therefore we have a strong focus on team achievement.

How to get in touch!

If you have any questions regarding this vacancy please get in touch with:

taniya.nayyar@shimano-eu.com