Franchise Lead - Hematology

Franchise Lead – Hematology

Location: GSK Verona, Italy

Employment type: Full-time, Permanent

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Mission

Drive the national success of the Hematology Franchise by ensuring strong commercial performance, launch excellence, market development, and a high-performance culture. The Franchise Lead owns the P&L, defines the strategic direction, and leads Sales & Marketing teams, ensuring full cross-functional alignment and consistency with GSK’s global and regional priorities.

Key Responsibilities

Strategy & Governance

• Own the Franchise P&L, driving revenue growth, market share expansion, and achievement of business objectives.
• Translate global and regional strategy into a clear and actionable National Franchise Plan.
• Lead launch readiness and lifecycle management for Franchise assets, including new indications and new hematology launches.
• Chair cross-functional governance (Medical, Market Access, IHSM, Regulatory, Supply), ensuring defined stage gates and clear decision rights.
• Oversee the development and execution of Integrated Launch/Asset Plans, covering evidence dissemination, access milestones, and supply chain readiness.

Go-to-Market & Commercial Excellence

• Design the go-to-market model, optimizing segmentation, targeting, and territory planning to maximize penetration and ROI.
• Lead the omnichannel commercial strategy, ensuring promotional compliance and delivering an effective and engaging customer experience for hematologists.
• Develop differentiated value propositions based on clinical insights, real-world evidence, and unmet needs in hematologic diseases, with a specific focus on myelofibrosis.
• Partner with Market Access on HTA, pricing, and access strategies, integrating clinical evidence and system value.

People Leadership & Field Readiness

• Lead and develop Marketing and Sales teams, fostering a culture of ownership, accountability, and high performance.
• Ensure field readiness through role-based training, coaching, objection-handling tools and sessions, and structured sales enablement programs.
• Enable partnerships with External Experts, scientific societies, patient associations, and Hematology Accounts acting as the key external representative for GSK.

Business Performance & Continuous Improvement

• Conduct performance reviews using defined KPIs and apply a test–learn–scale approach to optimize post-launch performance.
• Ensure coordination across supply, demand planning, distribution, and patient support programs.
• Identify and implement innovative initiatives to expand access and improve outcomes for patients living with hematologic diseases, particularly myelofibrosis.

Experience & Skills

Professional Experience

• 10+ years in commercial and/or marketing roles within the pharmaceutical industry, with at least 3 years leading launches and cross-functional launch governance.
• Strong experience in Oncology, Hematology, and/or Rare Diseases, ideally within complex therapeutic areas.
• Proven track record in managing and growing strategic franchises or high-priority assets.
• Preference for profiles with Global or Regional launch experience with experience leading Oncology product launches including cross‑functional readiness, stakeholder engagement, commercialization strategy and measurable market access/uptake outcomes.
• Proven experience in customer insight generation, commercial analytics and performance measurement.
• Fluent in Italian and English language (spoken and written) is required.

Technical & Leadership Skills

• Demonstrated collaboration with Medical Affairs, Market Access, Government Affairs, and enabling functions, with the ability to translate evidence into compelling value narratives.
• Strong people leadership, decisive execution, and excellent executive communication.
• Proficiency in data analytics, AI tools, CRM systems, and omnichannel platforms.
• Experience in field force effectiveness, change leadership, and commercial capability-building.

We are committed to creating an inclusive workplace where everyone can thrive. If you are passionate about making a difference and have the skills and experience, we are looking for, we encourage you to apply

Closing Date for Applications: 31st December 2025 (EOD)  

Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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