Overview
Confident AI is building the infrastructure that makes AI trustworthy. We have strong product-market fit, a developer community that loves what we've built, and engineering teams actively choosing us. Now we need someone to turn that momentum into a brand the entire AI infrastructure industry recognizes.
We're looking for a Founding Head of Marketing to own marketing end-to-end — brand positioning, developer marketing, content strategy, SEO, distribution, and go-to-market — as our first dedicated marketing hire. You'll work directly with the founders at a stage where your decisions shape the company, the brand, and the category we're defining.
This is not a role where you inherit a playbook. You'll build the marketing function from scratch at a seed-stage startup, define what growth looks like, and create the distribution engine behind one of the fastest-growing companies in AI infrastructure. If you want to do the most consequential marketing work of your career at an early-stage developer tools company, this is it.
What you'll be doing
- Own brand positioning, messaging, and narrative for the company and our products. You'll define how the market perceives us and the category we're creating in AI infrastructure.
- Build and scale developer marketing distribution channels — SEO, technical content marketing, partnerships, developer community, and events — and figure out which levers drive adoption at each stage of growth.
- Develop go-to-market strategy for our commercial platform alongside the founders, turning open-source developer adoption into commercial revenue.
- Write and publish content that establishes us as the authority in AI infrastructure and developer tooling. This means thought leadership and sharp technical storytelling, not just documentation and tutorials.
- Own competitive positioning and make sure we show up in every conversation where engineering teams are evaluating AI infrastructure solutions — including in AI-generated recommendations and search results.
- Define growth marketing metrics, measure them honestly, and find new channels before the old ones plateau.
- Represent the company at developer events, meetups, and conferences. You'll be a visible face of the brand — on stage, on camera, and in the communities where our users spend time.
- Create demo videos, tutorials, and technical walkthroughs that help developers discover and adopt the product. You don't need to be a YouTuber, but you should be comfortable putting your face on content and shipping it consistently.
- Coordinate product launches across engineering, bringing structure to how we ship, announce, and communicate publicly.
You should be someone who
- 5+ years in marketing at a developer tools, open-source, or infrastructure company.
- You understand how open-source developer adoption becomes commercial revenue — and you've been part of making that happen.
- You've built a marketing function or growth channel from scratch, not just operated within an existing one.
- Hands-on experience across multiple marketing disciplines: content strategy, product positioning, developer campaigns, and distribution.
- You can actually write — clear, sharp copy that technical audiences respect, not marketing fluff they ignore.
- You think in positioning and distribution, not content calendars.
- Comfortable translating complex technical concepts into narratives that resonate with engineering leaders, developer advocates, and individual developers alike.
- Comfortable on camera and on stage. You'll be producing video content and representing us at events — this isn't optional.
- Self-directed and high-agency. You don't wait to be told what to do — you identify what matters, make a plan, and execute.
- Comfortable with ambiguity and fast iteration. We're a seed-stage startup; the playbook doesn't exist yet.
- Excellent communicator who keeps founders and teammates in the loop without being asked.
- Willing to work at startup intensity. We're a small team building something important, and we expect a lot from each other.
Your work will
- Shape how the market thinks about us and the category we're defining.
- Be the reason engineering teams choose us over the alternatives.
- Build the brand and distribution engine that scales with the company from seed to market leader.
By joining us, you will
- Compensation: $120K–$175K base salary, depending on experience. We want this to be competitive enough that you're not distracted, but honest about our stage.
- Equity: 0.5%–1.5% equity (stock options), vesting over 4 years. You're employee #6 at a seed-stage company — the equity reflects that.
- Direct founder access: You'll work side-by-side with the founding team at the stage where every decision compounds.
- The problem: You'll work on the problem that makes all other AI work trustworthy. The impact ceiling here is massive.
🚀 Y Combinator Company Info
Y Combinator Batch: W25
Team Size: 7 employees
Industry: B2B Software and Services -> Engineering, Product and Design
Company Description: The LLM Eval and Observability Platform for AI Quality
💰 Compensation
Salary Range: $120 - $175
Equity Range: 0.5% - 1.5%
📋 Job Details
Job Type: Full-time
Experience Level: 3+ years
Time to Hire: 15
🎯 Interview Process
The entire process is **usually fully remote** and all communication happens over email or via video chat in Google Meet. We know that you may be interviewing elsewhere as well so are respectful of your time and will get back no later than 2 days of each step along the process.
The entire process has 4 steps and takes around 1.5 weeks in total:
- Initial 15-30 minute phone screening interview.
- One 30-45 minute technical interview.
- One week fully-paid work trial.
- Full-time offer.